The Search Engine Journal’s PPC Trends 2026 report makes one thing clear: AI is no longer a buzzword in digital advertising, it’s the foundation of
Attending Google Search Central Live Dubai was an eye-opening experience that reaffirmed how rapidly search is evolving in the age of AI. As always, Google’s
GITEX Global 2025 has once again proven why Dubai is the beating heart of global innovation. With more than 6,800 exhibitors, 2,000 startups, and delegations
Structured data has moved from being a technical checkbox to a cornerstone of visibility. At Sandstorm Digital, it’s one of the first areas our technical
Every time Google or Meta launches a “next generation” ad product, such as, Responsive Ads, Dynamic Search Ads, Advantage+, Performance Max, the core promise is
5 Digital Trends Shaping the Finance Sector in 2026 The financial services sector in the Gulf region is at the forefront of digital transformation. Across
Introduction Basic personalization in PPC, like adding a customer’s name to ad copy or segmenting by demographics has become outdated. In 2025, consumers expect brands
Artificial Intelligence (AI) is a core driver of how brands create, deliver, and optimize their strategies. From analyzing massive amounts of customer data to automating
OpenAI’s long-awaited GPT-5 launched on August 7, 2025, promising faster performance, reduced hallucinations, and expert-level intelligence. But while it brings undeniable upgrades, the reception has
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