If you are a marketer, your New Year’s resolutions for 2019 should include learning more about how technology will change your profession. With social media and other technologies moving to the core of consumer marketing faster than ever before, it’s important to make sure that you don’t shift focus away from it. Live content is going to be bigger In …
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Countless small businesses use local search engine optimization (SEO) to attract new customers and increase their market presence. This digital marketing strategy is designed to increase a business’s organic, unpaid visibility in search engine results pages (SERPs) for search queries with local intent. If you own a small business, though, you might be skeptical of local SEO and whether it’s …
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No matter how professional and inviting your business website’s design is, it’s the content that will turn visitors into long-term customers. Creating evergreen content is a great way to help with this. When content is considered evergreen, it means that it covers subjects that will continue to stay relevant for many years. This type of content is usually written in …
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We’re thrilled to announce the addition of Swatch watches to our roster of Search and Display advertising clients in the UAE. Our client Rivoli Group is the official retailer for SWATCH across United Arab Emirates, Qatar, Bahrain and Oman. Established in 1982 by Nicolas G. Hayek, SWATCH is recognized as one of the world’s most fashionable brands for Swiss watches …
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High-quality content is your website’s most valuable asset. It turns your website into a resource that other people want to use, resulting in higher traffic. And as your website becomes more popular, search engines will take notice by ranking it higher in the search results. When writing articles, blog posts and other forms of content for your website, though, you …
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The sole purpose of a squeeze page is to encourage your site’s visitors to give you their contact information. Not having a page that capitalizes on your site’s traffic means losing out on a ton of potential sales and new business. When employed correctly, squeeze pages work as great lead qualifiers, and they can also help you segment your target …
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Google Analytics has become the go-to tool for many SEO strategists and web developers because it has consistently outdone itself as a solid traffic and analytics tool — and it’s only getting better. Analytics are essential to any business and understanding how visitors are engaging with your website and what content resonates the most can be paramount to spending your …
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We’re excited to announce that we have added Jumeirah’s Zabeel House to our growing client list. Zabeel House is an eclectic collection of hotels born in Dubai. High on design and low on complexity, for travellers that want a link to the most interesting neighbourhoods in the most vibrant cities. A feet up, hair down, sleep in or step out experience, …
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We are excited to have added Port De La Mer by Meraas to our roster of clients. The freehold community with Mediterranean design elements, named Port de La Mer, will include a 192-berth superyacht marina and one- to four-bed apartments with sea views. Other aspects of the project in La Mer’s North Peninsula include shops, restaurants, piazzas, four- and five-star …
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Personalizing ad campaigns via geo-targeting can have dramatic effects on sales conversions and brand awareness. The potential to optimize your campaigns and digital strategy can not only save you money in outreach efforts, but it can also help you to zero in on the best content for your global audiences. In this article, we’ll discuss various ways that companies use …
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