We are thrilled to announce that we have been appointed as Unilever MENA’s lead SEO agency. The engagement will cover these iconic brands across markets in Middle East, North Africa and the Gulf: Dove, Omo, Tresemme, Lipton, Lux, Signal, Lifebouy, Comfort, Sunsilk, Rexona, Clear, Simple, Closeup, AXE About Unilever Unilever is one of the world’s leading consumer goods companies, making …
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Valentine’s Day is a billion dollar holiday. Businesses everywhere in the world always make an effort to do something special during Valentine’s. Most people look forward to buying something special for their partner or loved ones. As opposed to common belief, it’s not a holiday reserved for florists and jewelers. It’s a holiday that any business can take advantage of. …
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Content benchmarking plays a critical role in any effective content marketing strategy. The benchmarking process is, by definition, a simple one. It’s a methodology centered around studying your competitors’ content strategies. Once you’ve got a feel for how they’re operating, you’re meant to determine how well your own content stacks up. The process of content benchmarking provides a springboard for brands …
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We are excited to announce our appointment as Abdali Medical Center‘s Digital Marketing and Analytics consultants. The agreement was formalised during last week’s Arab Health Exhibition in Dubai, UAE This addition to our roster of regional clients solidifies Sandstorm’s position as one of the leading agencies in the region in the field of healthcare digital marketing. About AMC Abdali Medical …
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It’s certainly true to say that each social media platform is different in its own way and your approach needs to adapt because of that. However, there are still universal rules that apply to all platforms, so this article looks to address the topic in more detail. If you follow these rules in your social media efforts, then your brand …
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You may be new to Google Ads, or you may have years of experience working with it. Either way, you’ve probably put in some thought into building a list of keywords likely to attract more clicks and gain you more conversions. If you’re like many businesses, however, you probably haven’t spent nearly as much time building a list of negative …
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More and more consumers are using search engines to find information about local businesses. According to Moz, a staggering 84 billion local searches are performed each year in the United States alone. Consumers often turn to Google or Bing to learn more about nearby businesses, including their address, phone number, hours of operation and products or services. As a local …
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PPC (pay-per-click) advertising puts many small business marketers off because they think it’ll be too expensive. But you can use PPC campaigns to your advantage without draining a limited budget. You just need to know how to do it. So, here are three powerful ways any small business can add PPC into the marketing mix and make a positive ROI …
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We are super excited to announce that ARADA, one of the UAE’s top developers has expanded our remit to include paid media advertising across the Gulf region. It is worthwhile noting that ARADA has been a Sandstorm SEO client for the past 18 months. This addition of paid media demonstrates the trust they have in our systems and processes We …
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In total, there are as many as 1 trillion searches among search engines online each and every month of the year. Interestingly, research shows that 93 percent of all online customer journeys begin with an online search. SEO is important in 2020. Still, others are doubtful. Does SEO Matter in 2020? As we enter 2020, there’s some chatter amongst internet marketers …
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