
7 Trends To Maximize Your PPC Performance in 2024
As we step into 2024, Pay-Per-Click (PPC) advertising continues to be a powerhouse for businesses looking to boost their online presence. To ensure you stay
As we step into 2024, Pay-Per-Click (PPC) advertising continues to be a powerhouse for businesses looking to boost their online presence. To ensure you stay
A Guide to Understanding Google Ads’ Quality Score & How It Impacts Your PPC Campaigns Pay-Per-Click (PPC) advertising is a powerful tool for businesses to
We attended the Think Retail on Air, a virtual event focused on preparing businesses for the holidays. Google discusses the latest holiday trends, strategies, and
Setting up and running a Google remarketing campaign involves several steps. Below is a detailed guide on how to set up and run a Google
YouTube is a powerful platform for sharing your content with a vast audience. With over 2.5 billion active users worldwide, it’s no surprise that many
Google announced a new version of Search Ads 360 (SA360) in February 2022, and have recently provided more insights on the upgraded version. Google has
Adobe Summit 2023 successfully kicked off last week, with Adobe unveiling a wide range of product innovations across Adobe Experience Cloud focused on new generative
We’ve received a lot of questions on a previous blog: Google Universal Analytics to be Replaced by Google Analytics 4 – Are you ready? And
Google announced that it will deprecate Universal Analytics by mid 2023. Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties
As 2021 comes to a close, we are prepping for drastic changes heading into 2022 for paid advertising. The biggest driver of change has been
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