The merger between Magnati and Network International has now been officially completed, creating one of the largest and most advanced fintech platforms across the Middle East and Africa. The combined entity, operating under the First Abu Dhabi Bank (FAB) group, marks a major milestone for the region’s digital payments and financial technology landscape.
Sandstorm Digital ® Worldwide has partnered with FAB and Magnati for many years, supporting multiple stages of their digital transformation and growth. With Magnati and Network International now united under a single, expanded fintech platform, our agency’s role evolves in step with the organisation’s increased scale and global reach.
Sandstorm Digital® will continue to lead digital initiatives for the combined entity across:
- Search Engine Optimization (SEO)
- AiO — AI-Driven Optimization & Content Intelligence
- Enterprise Web Development & Performance Engineering
The merged group now spans more than 50 markets, supporting over 250 financial institutions, 240,000 merchants, and 20 million cardholders. This expanded footprint deepens the need for enterprise-level digital performance, unified search visibility, and resilient content and optimization frameworks.
Omar Kattan, Chief Strategy Officer at Sandstorm Digital ® Worldwide, said:
“Our relationship with FAB and Magnati has grown over many years, built on trust, performance, and a shared commitment to excellence. The merger with Network International represents a significant moment for the regional fintech industry, and we’re proud to continue supporting the organisation as it moves into this new phase. Our role is to ensure their digital presence and performance keep pace with the scale and ambition of the newly combined entity.”
Sandstorm Digital® looks forward to strengthening its partnership further and supporting the group’s digital growth as it expands across the MEA region and beyond.
