Google announced the release of its latest core update which could take up to a month to rollout fully, “We continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.”
This latest update takes into account the feedback from some creators and others over the past few months. Google’s aim is to connect people with a range of high quality sites, including small or independent sites that are creating useful, original content, when relevant to users’ searches. Google emphasized that its an area they will continue to address in future updates. This update also aims to better capture improvements that sites may have made, so they continue to show the best of the web.
Several times a year, Google makes significant, broad changes to their search algorithms and systems. In general, most sites don’t need to worry about core updates and may not even realize one has happened. However, if you have questions about a change in traffic that correlates with a core update check out this link.
These updates aren’t targeted at specific sites or pages but instead reflect broader adjustments to keep pace with the evolving content on the web. Think of a core update as similar to updating your list of favorite restaurants—some places may move up or down the list, not because they became worse, but because new options or changed circumstances reshuffle the rankings. It’s a way of ensuring the search results remain relevant and trustworthy over time.
If you notice a drop in your site’s search position following a core update, it’s crucial to approach the situation methodically. Start by checking Search Console to see if the drop correlates with the timing of the update, and wait at least a week after the update finishes rolling out before making any assessments. Small drops in position may not require drastic changes, but significant drops warrant a deeper evaluation. Assess whether your content is genuinely helpful, reliable, and designed for users first. Avoid quick fixes, and instead focus on sustainable improvements, such as restructuring content for better readability. Deleting content should be a last resort, only considered if it cannot be salvaged and was originally created with search engines, rather than users, in mind.
Similar Blogs:
How To Recover From a Google Core Update?
Google’s August 2023 Core Update
