In the dynamic landscape of digital marketing, capturing the attention of Generation Z – or Gen Z- in the Middle East and North Africa (MENA) region requires a unique approach. Born between the mid-1990s and early 2010s, Gen Z is known for its short attention spans, digital savviness, and preference for visually engaging content. Video ads, when crafted strategically, can be …
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May
3 Powerful Ways to Use Paid Advertising To Promote Your YouTube Channel
By: Tewfic Kattan
Category: Digital Advertising, Influencer Marketing, Paid Advertising, PPC, Social Media Marketing
Tags: YouTube, YouTube Advertising
YouTube is a powerful platform for sharing your content with a vast audience. With over 2.5 billion active users worldwide, it’s no surprise that many creators are turning to paid advertising to promote their YouTube channels. Paid advertising on YouTube can help you reach your target audience, boost your views, and grow your subscriber base. In this blog post, we’ll …
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Oct
3 Ways To Win On YouTube This World Cup
By: Tala Kattan
Category: Content Marketing, Digital Advertising
Tags: Advertising, Google Advertising, YouTube
The FIFA world cup 2022 is less than a month away and we have some guidance and insights from Google on how to optimize campaigns during the most ‘digital’ world cup. According to Google, interest in the World Cup started as early as July 2022. Because curiosity around this year’s World Cup is high, being present on Search is important. …
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