In the dynamic landscape of digital marketing, capturing the attention of Generation Z – or Gen Z- in the Middle East and North Africa (MENA) region requires a unique approach. Born between the mid-1990s and early 2010s, Gen Z is known for its short attention spans, digital savviness, and preference for visually engaging content. Video ads, when crafted strategically, can be …
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Google announces rollout of August 2023 core search update, the second update of 2023. You are able to check the status of the update via this link. According to Google, the rollout will take two weeks to complete. Some may not see an impact from the update, and others may find that it will negatively impact their site. My suggestion …
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On Aug 28, 2023, Google’s Product Ratings policies will be updated. Google’s announcement comes with a new policy on ai-generated content. The latest announcement comes from their blog Policy update: Product Rating policies, Google’s new policy on automated content states: We don’t allow reviews that are primarily generated by an automated program or artificial intelligence application. If you have identified …
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Bard can now respond in over 40 languages including Arabic. As of today, it is possible to collaborate with Bard in Arabic. Bard is powered by PaLM2 which has a multilingual understanding of information, and get this, it can understand questions in over 16 Arabic dialects including Egyptian colloquial Arabic and Saudi colloquial Arabic, and share responses in Modern Standard …
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That’s a wrap for Google I/O 2023. For marketers, the main focus was AI-driven upgrades to Search. With new generative AI capabilities in Search, Google says it’s taking more of the work out of searching, so users will be able to understand a topic faster, uncover new viewpoints and insights, and get things done more easily. Check out the highlights …
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Google has launched a new search status dashboard, which will show you if there is an outage or issue with Google Search. Specifically, Google will confirm if there is an issue with crawling, indexing, serving, and most recently, ranking in Google Search. The dashboard can be found here: status.search.google.com. The Google Search Status Dashboard provides status information on the systems …
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Google’s algorithm for ranking websites is constantly evolving, and as such, so too must our approach to search engine optimization (SEO). Google recently released a set of guidelines for link building and best practices that SEO experts should keep in mind when creating and managing links to their sites. In 2022, Google said external links will be less important as …
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Published ‘as is’ from a Press Release. October 18th, 2020 Google released a new study conducted by Ipsos that highlights key shopping habits of consumers in the UAE and Saudi Arabia ahead of this year’s Black Friday shopping season, from October to December. According to Google’s internal data, consumers in the UAE, Saudi Arabia, and Egypt are amongst the most …
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Some very exciting new search features were introduced at Google’s Search On 2022. The event included a range of Google Search experts discussing the latest features and tools that make search more natural and intuitive to find what you’re looking for. Google’s mission is to “Organize the world’s information and make it universally accessible and useful.” It’s transforming search from …
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Four months after the May 2022 Core Update, Google releases the September 2022 Broad Core Update, the second update of 2022, it will take about two weeks to roll out. Since it just went live, we can’t tell immediately if it’s a significant update. Although it comes days after the helpful content update, Google hinted that they are not related. …
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