Sandstorm Digital Team

The Sandstorm Digital Team

This is the talented team behind the exceptional work we  proudly deliver to our clients everyday.  A team of passionate individuals who live and breath digital driven by one simple mantra:  The client always comes first.

Background

The marketing and advertising industry is going through its second creative revolution. The first one happened in the 1960s / early 70s. It was a time when artists and copywriters got together for the first time to produce work that at the time was seen as cutting edge and appealing to a newly liberated consumer.

The rise of the internet in the mid 90s brought about a newly empowered “new age” consumer, heralding the rise of the second creative revolution.

This new age now requires artists, copywriters & coderes (creative technologists) to work together to produce imaginative and interactive digital campaigns that tell immersive transmedia brand stories. Campaigns that capture the hearts and minds of this new age audience whose attention span is now dispersed across a plethora of screens and media channels.

In order to appeal to this new age consumer, and to provide cutting edge work for our clients, we’ve assembled a winning team of brilliant account managers, passionate content marketers, talented multilingual copywriters, digital creatives, SEO specialists and computer scientists all working together to continually and consistently deliver both KPI-focused and award-worthy work that achieves our clients’ goals and objective.

Want to join our growing team? Get in touch via the form below…

Recent blog posts from our team

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5 Reasons Non-optimized Websites May Be Outranking you

It is without a doubt the most frustrating phenomenon for those of you who have put a huge amount of time and effort into optimizing your we
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Want to Improve Your SEO Rank? Learn How to Use a Content Silo

As far as search engine optimization is concerned, people often place their content randomly within a website or blog, but this mistake will
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5 Tips to Improve Your Keyword Research

Keyword research can make or break SEO content. Choosing the wrong keywords, or ones that don't relate to each other, can cause your website
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As Another Blockbuster Year Comes to A Close…

As we close 2016, and reflecting back on a blockbuster year for Sandstorm Digital ® FZE with a number of high profile new business wins and
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4 Ways To Increase Click-Through Rates In Online Search Results

Tracking the click-through rates of search engine listings is something that should be a part of every SEO campaign. While click-through rat
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YouTube SEO Basics: Titles, Descriptions and Tags

Although most people never stop to think about it, YouTube is one of the largest search engines in the world, providing millions upon millio
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How to Use Google’s Penguin 4.0 Algorithm to Your Advantage

Google's newest search algorithm, Penguin 4.0, had SEO professionals talking, panicking, and speculating when it went live on September 23.
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Extreme Consumers: Who They Are & Why You Ought to Love Them

Companies generally want to develop products or services that have a high demand, as this approach improves the odds of significant sales. S
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Using 5 Star Reviews to Improve Local SEO

Local advertising has now progressed far beyond the Yellow Pages advertising of years past. If your website isn't bringing in new customers
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Creating Customer Personas to Focus Content Marketing Efforts

Creating great content that provides customers with real value through entertainment or education is the key to successful content marketing
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Mohamed Kassim – Etisalat

From day 1 Sandstorm demonstrated their strategic and unparalleled competency in search & social with the results speaking for themselve
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ASO: 5 Tools for App Store Optimization Success

The mobile sector is a hotbed of activity for savvy entrepreneurs. From ecommerce ventures to on-demand services, if you're not on mobile yo
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How to Use Google Keyword Planner To Supercharge Your SEO

Google Keyword Planner is essential for ensuring your website ranks as high as possible in Google's search engine results. It offers an arra
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Google’s 3rd Most Important Ranking Factor & Why You Should Care

Back in November 2015, and during UAE Innovation Week, I presented about the future of search. One of the areas I covered was Google's "Rank
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Geotagging Images for Local Search Ranking

When it comes to SEO, everyone is looking for a tip or tactic that could improve their search ranking. If your competitors are following bes
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8 HTTPS Indexing Tips In Response to Google Announcement

In December Google announced that it would use HTTPS as part of its quality signals for ranking algorithms. Most people made the switch even
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Homepage Failing to Convert? 4 Rules to Improve Results

If you're considering a website redesign or want to generate more leads from your website, it's important to start with your homepage. Many
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Google Launches New My Business API

Last month Google announced the launch of their Google My Business API which supports brand developers in automating the management of their
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Website Penalized by Google? Here’s What to Do

Google tries to be as vigilant as it can be in weeding out black hat SEO practitioners, which is one of the reasons why they update their al
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10 Steps to Putting Together a Content Creation Calendar

Any company embarking on building and growing its digital brand needs to have a content creation calendar. After all, success is no longer a
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Does your website need structured data?

No one outside of Google really knows how the super search engine decides how to rank websites, but every now and again, the real world is g
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5 Predictive Analytics Startups We Will Be Testing

Data analysis for lead generation. Mining data to better understand consumer purchasing patterns. Filtering retail data to power marketing a
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5 SEO Techniques that Are More Important than Keywords

As the search engines get cleverer, SEO continues to evolve to such an extent that the best practices today are often very different from th
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How We Track Content Marketing Performance

Most businesses already understand the importance of content marketing as a way to raise brand awareness, enhance search engine visibility,
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What Hummingbird Means To Your Website Content

Back in August 2013, Google unleashed the most comprehensive change to its search algorithm to date. Google calls the update Hummingbird bec
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5 Tips for Optimizing eForms for Increased Conversion

In the field of conversion rate optimization, or CRO, web forms are one of the most important factors to pay attention to. That is because t
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Lead Management Automation: Right Email @ Right Time

A potential consumer, or lead, has shown interest in your product or service, and you have received an email address. How do you maximize yo
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4 Content Mistakes That Derail Inbound Marketing Efforts

Inbound marketing is a good strategy that yields results over a period of time. Content plays a central role in your inbound marketing effor
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Google Evolution: How SEO Algorithms Keep up with the Times

As organisms strive to survive in this changing world, the constant forces that assail them from the environment make all living creatures a
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12 Tips to Getting the Most Out of Your Email Newsletter

  One of the most effective forms of email marketing is the newsletter. It's a way of providing subscribers with an in-depth look at yo
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8 Email Marketing Tips for a Higher Conversion Rate

  Despite the popularity of social media, email marketing is still the most effective way to communicate directly with your audience. E
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Twitter Google Deal: What Businesses Need to Know

  If you're a business owner, it's important to understand the changes coming to Twitter, as well as how they can potentially impact yo
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Influencer Marketing Primer: The Whats and the Hows

  It can be hard for businesses or brands to build a personal relationship with an audience, because relationships usually happen betwe
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Google App Indexing: A Guide to Better Android Search Visibility

  Google introduced apps into its search results recently. This means that mobile app developers can now create searchable content with
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8 Steps To Your First DIY iPhone App

  At Sandstorm Digital, we love building apps for our clients. Given the explosion in app development, and especially in Dubai which ac
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Mobile App Store Optimization: A Guide to Better Ranking

  Mobile apps are changing the way UAE does business online. More users continue to gravitate towards mobile devices for shopping, read
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12 Ways to Optimize Your eCommerce Site for SEO

  The UAE is ranked as the largest e-commerce market in the Middle East and North Africa region. According to Dubai Chamber statistics
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How to Build Authority and Backlinks with a Roundup Article

Every business owner is trying to gain some visibility for their product or service, but it is easy to go unnoticed in the online world. Wit
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A Beginner’s Guide to Remarketing

If you have spent even a little time online, there have probably been times when you thought you were being stalked. Not by the government o
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Conversion Optimization Through Google Analytics

Google Analytics provides a wealth of data for those looking to optimize their conversion, whether a webmaster is interested in very basic s
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Review: Periscope vs Meerkat – The Battle for Live Streaming

In a world of smart devices, the applications you use define your experience. Users are constantly on the lookout for the best app to share
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Attn. Marketers: Mobile Friendliness & Speed Now Top Priority

  Google is now increasingly focusing on Mobile friendliness and speed of websites.  These need to be prioritized by marketers to ensur
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Leveraging Influencers to Close More Sales

  Decision makers often rely on the advice of trusted associates to make important purchasing decisions. Buying teams are often formed
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An Introductory Guide to Google’s Disavow Tool

Released in October, 2013, Google's Disavow Tool is designed to allow webmasters to tell Google to disregard certain links to their websites
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10 Tips for Structuring Your Website’s URLs

Although the search engine crawlers are getting more sophisticated every year, it is still not quite true that they can make sense of any UR
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Five Common Content Marketing Mistakes

Nearly every content marketer has experienced this frustration: You've planned your strategy, done all the necessary research and created in
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Understanding Google’s Thin Content Penalty

  As the world's largest search engine continues to crack down on spam, many marketers have seen a considerable drop in their profits i
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5 Social Media Content KPIs You Should Be Measuring Today

  Key performance indicators, return on investment, metrics, and analytics..., everyone who is anyone on social media can't stop talkin
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Workshop: SEO 101 – Digital News Publishing Sector

One of the important hubs for the news publishing sector in the Middle East and Gulf region is Dubai.  Actually, many of these regional offi
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How to Write AdWords Copy that Works

  Google AdWords is one of the most popular pay-per-click (PPC) advertising platforms in the world, and millions of websites use its pu
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Secrets of a Home Page: 10 Second Lead Generation

  You meet new people almost every day. And every single time, within the first ten seconds of meeting that new person, you will genera
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Happy New Year – Bring on 2015!

As we bid farewell to 2014, and reflecting back on the past 12 months, I have to say, it's been an amazing year for us, both in terms of lea
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6 Best Practices for Image Optimization Success

  Image optimization is challenging because search engines have no ability to comprehend an image by itself. Instead, content creators
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Integrate SMM & PPC To Augment Sales This Holiday Season

As the web continues to become more social, the worlds of traditional paid online advertising and "free" social media marketing are becoming
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5 Must-Discover Audience Analytics Tools for Buyer Persona Sleuths

Are you responsible for digging up details on buyer personas for your company's content marketing team? Are you on the hunt for tools that c
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Marketing Prediction for 2015: Permission Marketing

In the Gold Rush days of online marketing (about 10 years ago), permission-based marketing meant a confirmed opt-in to the email newsletter.
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Meet The Sandstorm Team – Nov 16 – in Dubai

On the 16th of November, our regional senior management team will be gathering here in Dubai for our 1st annual retreat to align our growth
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Why the Best Keyword Strategies Have Nothing to Do with Search Engine Algorithms

How often would you say a search engine makes changes to its algorithm in a year? If you guessed a number between 10 and 100, you are way of
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7 Tips for Utilizing Social Media in Any Industry

It's impossible to deny the power of social media. There was a time when it was considered a niche part of the Internet, and sites rose to p
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Facebook Launches ‘Facebook Media’ – What Marketers Need to Know

Are you using Facebook to grow your business? Does your social media team post frequent updates on Facebook to engage with your target audie
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Ranking High on Microsoft Bing: 10 SEO Tips

  Microsoft's Bing is the biggest challenger to Google today on the search front. Although Bing has not been successful in thwarting Go
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How to Write a Mobile App Description That Sells

Your mobile app description is fundamentally a sales pitch. A description with a precise message will drive more visitors to your site, but
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How to Deal with Duplicate Content [Guide]

Duplicate content is one of the most common problems related to search engine optimization, and it is most often an issue on websites which
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Google’s ‘Pigeon’ Update Brings Local Back Home [Curated]

The Google local search results were recently refurbished with a new algorithm update dubbed "Pigeon" by Search Engine Land. The aim behind
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Instagram Marketing – Let Your Customers Do the Talking

Nothing builds trust or brand loyalty quite as effectively as letting your customers do the talking. Word of mouth advertising has always be
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Yoast vs. All-In-One: 8 Reasons Why Yoast Wins the SEO Plugin War

If you run a WordPress website, you probably use either Yoast or All-in-One SEO plugins. Both of these applications are popular plugins used
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8 Influencer Marketing Platforms To Amplify Your Content

  According to the 2014 report, "Digital Trends Briefing", 36% of B2C and B2B marketers listed content marketing as one of their top fi
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TRA Workshop Presentation Slides: Social Media Marketing

Yesterday, I had the pleasure of running an eBiz Connect social media marketing workshop in Dubai. The event was organized and hosted by the
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My Next Social Media Strategy Speaking Engagement – TRA, June 4th

If you're around on the 4th of June... I've been invited by the Dubai Telecommunications Regulatory Authority "TRA" to present on the topic
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Internal Links & SEO. Why You Should Care

At Sandstorm we take SEO very seriously, it's the cornerstone of effective content marketing campaigns. One of the areas we cover quite exte
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Infographic Marketing: Concept, Design, Dissemination

  What makes an infographic successful? The process of creating an infographic consists of three important parts: concept, design, and
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In5 SEO 101 Workshop Highlights – Dubai Internet City

On Tuesday, April 1st I was honoured to have been invited to run our SEO 101 workshop to a group of inspiring young entrepreneurs in Dubai's
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Backlink Profile Analysis: Sainsbury’s vs. TESCO [EP. 1]

Back when I headed up SEO at MediaCom UK, one of my clients was Sainsnbury's. I loved working with them and helping them navigate the turbul
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The Four Elements of Effective Calls to Action [GUIDE]

"Send in for your free issue today", "take advantage of our sale", "click here to subscribe", and "let us know what you think in the comment
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URL Canonical: What Is It & How To Use It For SEO

Website pages make use of query string variables in a URL to display dynamic content. These query string variables create duplicate content
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Whitepaper: How to Convert Readers Into Paying Customers

We recently published a whitepaper entitled "Content Marketing – How to Convert Readers Into Paying Customers" It looks at the essentials in
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Our 2013 Achievements & 2014 Goals & Plans

It's that time of year again; recapping the past 12 months' goal achievements and highlighting some of our plans for 2014. First off, I woul
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Five Ways to Ethically Use Cookies to Boost Xmas Revenue

With probes into Google and Facebook over their cookie-based tracking methods, ecommerce store owners are left wondering how to ethically tr
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Marketing With SnapChat – Challenges & Opportunities

If you've already heard of SnapChat, odds are you already know why advertisers have been so skeptical about how viable the platform can be f
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Middle East Internet Usage Stats [INFORGRAPHIC]

We love this infographic from GoGulf. It includes some pretty interesting stats on search,social and mobile usage in the MENA region. Some o
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Launch of Sandstorm’s Content Planning & Publishing Platform

We're excited to announce the launch of the Brand Publisher platform (Beta version).  This was item 8 on our 2013 priorities list: "Developi
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New Logo New Focus: The Content Marketing Agency

We're now "The Content Marketing Agency", and we have a new addition to our logo; the funnel (also a makeshift sandstorm?). The choice of th
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Sandstorm Wins Major MENA Asset Management Account

We're excited to announce our latest client win, Ajeej Capital, one of the region's leading independent asset managers focused on MENA publi
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Google’s Hummingbird Algorithm: Facts & Tips

Google's been busy this month.  Not only did it remove most keywords from showing up in its Analytics platform but it also launched a major
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Arabic SEO0

Hire An Arabic #SEO – Reap The Results [Case Study]

If you're looking to improve your rankings on Google for Arabic keywords you need to hire an Arabic SEO, plain and simple. Over the past few
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A Guide To Advanced Segments In Google Analytics

Are you using Advanced Segments in Google Analytics?  If your answer is no, you've been missing out, massively! Here's why... The amount of
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3 Tips to Overcome The ‘Pogo Stick’ Impact on SEO

I'm a regular follower of Rand Fishkin's White Board Fridays.  His latest White Board is a topic I'm extremely passionate about and one I re
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Three Areas of On-Page SEO You Must Troubleshoot Regularly

A few weeks ago we launched our client portal which includes, among many other goodies, an SEO troubleshooter. We've had considerable intere
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Are You Participating In ‘Link Schemes’? BEWARE!

Your immediate answer to this question will mostly likely be an unqualified NO!  Think again. You (or your SEO agency) may -inadvertently- b
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12 Indispensable Marketing Insight Tools From Google

I've been marketing brands online for over a decade now and one thing that's always remained consistent is Google's relentlessness in develo
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Pre-screening MMA’s Mobile Advertising Awards #Smarties

I'm honored and privileged to have been chosen as one of the global pre-screeners for this year's mobile advertising awards (MMA Smarties).
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SearchMetrics’ 2013 SEO Ranking Factors [INFOGRAPHIC]

SearchMetrics recently published a very thorough and insightful SEO ranking factors study for 2013. They also created a useful infographic s
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Useful Measurement & Analytics Resources

At Sandstorm we live and breathe data.  With so much of it out there, how can you not? Thankfully, there's a plethora of tools out there (fr
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SEO Checklist for 2013 [INFOGRAPHIC]

Following our SEO survival guide published earlier this year, and Matt Cutts' 9 tips to surviving the summer of 2013,   another excellent #S
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8 Common Website Mistakes To Avoid [INFOGRAPHIC]

We like this infographic by Incion. It showcases 8 common website mistakes to avoid. Useful for developers, designers and website owners. We
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Announcement: Launch of Sandstorm Digital Client Portal

We're delighted to announce the launch of our Google API-integrated client portal for digital activities reporting, SEO auditing, buzz monit
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4 Step Planning Process For B2B Content Marketing

We're currently pitching to take on the content marketing and social media strategy for a sizable B2B company in Saudi Arabia. During one of
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Social Media Usage in the Middle East [INFOGRAPHIC]

We came across this infographic from Go-Gulf.com (via Arabian Gazette) and wanted to share it with you. It's about the demographics and use
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Arabic SEO Series - Content Targeting - Sandstorm Digital8

Arabic SEO Series: Country Level Content Targeting

At Sandstorm we're fortunate to work with some of the region's/world's best known brands. Recently, we worked on a couple of SEO projects th
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Google Moves From Strings To Things With rel=author

I've written quite a few times about the importance of content authorship for ranking and SERP conversions on Google. In his latest video, M
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Google’s 200 Ranking Factors [INFOGRAPHIC]

Ranking on Google is tough. Their algorithm takes into account over 200 ranking factors. Staying on top of them all can be a nightmare. This
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How We Leverage QDF For Content Marketing

Last week, JC Penney was caught up in a social media PR disaster when one of its products (a kettle) was compared to Hitler. See below. It i
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HOW TO: Improve Alexa Rank

The Alexa rank of your website is one of the publicly available metrics about the traffic of your blog or website. It doesn’t have a direct
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My Recent Presentation at “MadWorld” Mobile Advertising Event – Dubai

I recently spoke at MAD World, the region's premiere mobile event; the topic of discussion: "How to Create Attention Grabbing Clickable Ads
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Four Reasons to Use Behavioral Ad Re-targeting

When someone opens a new website, they ignore most of the advertisements. The banner ad for a leather jacket? Not interested. The auto-play
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Matt Cutts’ 9 Google SEO Tips for Summer 2013

Matt Cutts recently released a video detailing what webmasters should expect over the next few months, especially as it relates to SEO. Watc
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Role of The Second Screen in Advertising

If you regularly watch television whilst using your smartphone, tablet or laptop to access the Internet, then you’re not alone. According to
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[How To] Optimise Content to Maximise Conversion

Most companies know that creating persuasive content is the key to converting readers into loyal subscribers or paying customers, but it’s e
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5 Pinterest Content Curation Strategies For Ecommerce Brands

If you haven't established a presence on Pinterest for your online business, you should reconsider. Why? Lauren Young, the Reuters personal
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3 Tips for A Winning SERP Message

A big part of what we do here at Sandstorm towers is research, map and optimize for keywords phrases; the foundation of a solid content mark
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searching_for_the_right_home0

How the Highest Converting Websites Create a Winning Homepage

The homepage of your company’s website is one of the most important aspects of your online presence. For many visitors, it’s the first impre
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Save the Date: MADWorld – Middle East’s Largest Mobile Conference

On the 14 and 15th of May I will be attending and speaking at the region's most prominent Mobile Advertising event (in Dubai).  Save the dat
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SEO Tips for Video Marketing

Even the savviest SEO experts are immensely challenged when it comes to getting their website first page rankings on Google. Websites that c
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Are You Ready for mCommerce?

Soon we will all be shopping mobile. Do you think that is an exaggeration? Just think back a little while to when Steve Jobs introduced the
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6 Tips for Successful Content Marketing

Content marketing helps market your business, build your brand and promote your website or blog. Publishing original content is also an effe
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8 More Tips To Increase Your Online Sales

Back in November we provided 5 tips to help you increase your online sales. Here are 8 more things you can do to help boost your sales and c
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SEO in 2013 – Your Survival Guide

As 2012 came to its conclusion, many people were left asking themselves a gloomy question. Is the end near? While the majority did not take
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5 Online Retail Lessons from Consumer Behavior Studies

The abundance of data and consumer research studies means that your marketing campaigns, especially the online ones, can be more effective a
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3 Google SEO Alerts Worth Monitoring

Are you a Webmaster Tools addict?  You should be. Google's console is getting more useful by the day. Their ongoing introduction of  "Alerts
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The 5 Golden Pillars of Social Media Marketing

Social media marketing is a highly-effective and low-cost way to promote your business, build your brand and accumulate a solid customer bas
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Combating Negative SEO: 3 Tried & Tested Tips

Negative SEO is a big buzzword online right now. Following the release of the Google disavow links tool, a possible admission that links fro
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HOW TO: Optimize for the Long Tail

You may know them as long-tailed keywords or keyword phrases. The term long-tailed keyword can be confusing; it gives the impression all the
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10 Ways To Enhance Your Google AuthorRank

Back in November I wrote a guide on Google authorship and urged marketers to focus on ensuring that the proper Google Plus markup is impleme
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How to Write an Ezine or Newsletter that Connects with Customers

Customer relationships begin and flourish when there is an on-going connection; without them, long-term relationships are difficult to estab
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reading_to_children1

Consumer-led Storytelling: Brand Communication in a New Age

This post was originally featured on Huffington Post Business.  Storytelling has been around for thousands of years. From the early days of
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Motion Graphic: “The World’s One Giant Market”

In our ongoing efforts to spread digital marketing knowledge in the MENA region ... we present to you our latest Motion Graphic containing i
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Twitter Advertising In The Middle East

Twitter announced that it has launched its advertising service in the Middle East. The popular social media site which boasts 200 million gl
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Launch of our Arabic Logo and Digital Blog

If you recall back in early January, we listed a few to do items for us in 2013. We're excited to announce that yesterday we kicked off acti
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SEO Is Dead, Long Live SEO

If you've been reading the recent stories lamenting that Google has brought about the death of SEO with its latest algorithm modifications,
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Link Building Tips from Google

Penguin and Panda disrupted the SEO industry and ruffled a few feathers. Google's primary aim from these updates: to discourage link buying
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Repurposing Content: Digging Up Digital Gold

On the web, content is king.  Website owners are constantly pressed to produce new and valuable pieces of it for their readers and users.  C
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7 Tips for a Successful Webinar

Webinars are increasingly popular in business. They enable you to hold a meeting or presentation over the Internet instead of asking people
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Our first press release…

Our first press release achieved some pretty decent distribution and reach so far (less than 12 hours): Unique Hits 237 Total Hits 297 Headl
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6 Twitter Tips to Help You Market Effectively

Twitter is an excellent marketing tool. Used effectively, it can help you develop a one-to-one relationship with current and prospective cus
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Middle East Second Fastest Growing Online Region. Ready?

In our ongoing efforts to spread digital knowledge and education in the region, we've created this short MotionGraphic highlighting the urge
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Our Take On Fresh Thinking

In this day and age of breakneck speed innovation and awesome market disruptive technologies, fresh thinking is a must. At Sandstorm Digital
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Happy New Year! & Sandstorm Digital’s 2013 Plans

Happy New Year all! It's been a fantastic year for Sandstorm Digital. We've managed to hit the ground running with 3 clients under our belt
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Happy Holidays to all Our Clients, Partners, Friends & Fans

We wish you all a wonderful holiday season and a blessed new year filled with joy, happiness and prosperity. A small gift from the team at S
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8 Blog Editing Tips for Punchier Posts

You’ve had a flash of inspiration and put your idea into words. On your computer screen sits your next blog post. But first-rate writing doe
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In the true spirit of new age brand communications…

We're excited to announce the launch of the first in a series of web videos promoting our services. In the true spirit of new age brand comm
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Best Practice Checklist For Flash Sites [TIPS]

Flash may be a necessity, but it is a necessity many webmasters prefer to avoid. Web pages that include Flash download much more slowly. The
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4 Tips for a Successful Affiliate Marketing Program

Tired of your weak conversion rates and mediocre sales rates? Then you might want to exert a little bit of effort to get more affiliates to
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8 Tips To Convert Facebook Fans Into Customers

Having a Facebook business page can be a cost-effective way to increase brand awareness and engage in a dialogue with fans, but if it doesn'
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12 SEO Tips for 12 Days Of Christmas

We're celebrating Christmas early this year at Sandstorm Towers. SEO Style!  Our SEO team have put together this video for your viewing plea
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Guest Blogging. A Guide.

Anyone who has ever written or owned a blog will tell you that getting noticed in the blogosphere is a tough job. It takes skill, time, pati
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Copywriting Tips for E-commerce Content That Converts

Selling products or services online is impossible without effective content. Sales are not made by flashy website designs or graphics, sales
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6 Style Approaches to Effective Blog Writing [TIPS]

As the era of outbound interruption marketing on the Web draws to a close, blog writing takes its place. Company and corporate blogs now pla
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4Tips For A Successful Affiliate Marketing Program

Tired of your weak conversion rates and mediocre sales rates? Then you might want to exert a little bit of effort to get more affiliates to
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5 Reasons to Start a Shopping Cart Abandonment Programme

One of the advantages of online stores is that abandoned shopping carts aren't quite the same lost cause that they are in brick and mortar s
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Rise to Glory: The Dubai Brand Story

In celebration of the United Arab Emirates National day, we’ve created a story about the rise to glory of one of the most amazing cities in
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14 Features That Make Google Analytics Worth Your While

Years ago, you had to pay hundreds of dollars on server-side statistical software to get any sort of idea of your website's performance. The
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[HOW TO] Boost Your Online Business With LinkedIn Groups

With  more than 175 million registered users in more than 200 countries and territories, LinkedIn is the most active social networking site
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The Ultimate Twitter Checklist for Business Owners

To tweet or not to tweet? If you're a small business owner, the answer: sign up for Twitter today. Twitter allows you to promote your busine
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Top Three Free Email Marketing Software Providers

Whether large or small, virtually any company that offers goods or services can benefit from email marketing. You can use bulk email service
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Google’s Content Authorship & Verified Profiles [Guide]

  An interesting debate was raging over at Webmaster World about the impact of verified profiles and content authorship on SEO. Putting
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The Sandstorm Story – Shaping Digital in the Middle East – ACT I

If you know me, you'll know how passionate I am about brand storytelling.   You'll also know that I'm a champion of the idea that to be trul
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Evolution of Advertising: Defining New Age Brand Communication

I'm often asked what I do for a living; what a new age adman is, and what "New Age Brand Communication" means. In an effort to explain all t
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10 Ways to Increase Your RSS Subscriber Count [TIPS]

RSS, also known as Really Simple Syndication, is used to syndicate blog content. Increasing your RSS subscriber count is essential if you wa
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4 Reasons Why Your Website Traffic Isn’t Converting

In the realm of internet marketing, traffic spells the difference between your website being a success or a complete flop. Of course, once y
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Keyword Research for SEO [GUIDE]

Search engines such as Google strive to meet their users' search demands by providing them with the most up-to-date relevant information ava
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We’re Speaking @ArabNetMe Conference in Riyadh

I'm pleased to announce that I'll be representing Sandstorm Digital at the upcoming ArabNet conference in Riyadh on the 20th and 21st of Nov
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6-Step Guide to Getting on Twitter Lists [TIPS]

A Twitter list is an aggrgated feed of the tweets of several users, usually under a specific theme and specified by the owner and controller
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Understanding Digital Natives

The term “digital natives” refers to a group of individuals who were born in the age of digital technology. The term was coined by Marc Pren
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5 Tips to Increase Online Sales

With any business website, there’s always room for improvement. It may look pretty, but if its content fails to increase online sales, what’
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9 Tips to Optimise On-Site Search for Increased Conversions

E-commerce studies have shown that visitors who use an on-site search facility typically end up buying more than non-search users. In fact,
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Ten Rules of Permission-Based Email Marketing

One of the main challenges of email marketing is the maintenance and growth of an effective permission-based email list. It’s not simply the
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E-commerce Website Design: 12 Common Mistakes to Avoid

Customers expect a certain standard of website design and usability, especially when shopping on e-commerce websites. If you make too many d
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Twitter Hashtags as a Marketing Strategy

Twitter hashtags are simply words or phrases with the hash symbol (#) attached to the beginning (e.g. #hashtag, #Twitter, #marketing). Hasht
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6 Tips to Produce Winning Content Post-Panda

Google’s Panda algorithm update, which first took effect in February 2011, fundamentally changed the way it recognises and ranks content. In
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HOW TO: Introduce a Customer Loyalty Programme into Your Sales Strategy

Repeat customers spend 67 percent more than new customers, on average, and the cost of retaining existing customers is around 5 to 10 times
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Social Media 101: An Intro For Businesses

Social media marketing is transforming the way businesses think.  It's affecting how consumers make buying decisions. In the same way the as
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Sales Suicide: 10 Costly E-commerce Mistakes to Avoid

Small to medium e-commerce stores can find it hard to compete against more well-known stores, especially when consumers are used to such hig
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10 Tips for a Successful Small Business Website [Checklist]

With the inevitable demise of traditional "Brick and Mortar" stores, it's becoming more important for small businesses to build profitable w
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3 Content Questions to Ask About Your Website

If you’ve always performed the web design function in your company or you’ve used a web designer’s services,  make sure to always scrutinise
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The Essential Marketers Guide to Pinterest: What it is and Why You Should Care

Pinterest is the fastest growing social website, a rich backlink platform, and a powerful marketing tool for businesses and brands. However,
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Keyword Research 101 – Finding Niches For Your New Site [GUIDE]

You've probably heard SEO people saying that you need to "target keywords on your site", but if you don't know how to find keywords for SEO,
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7 NO BRAINERS for Using Infographics Within Your Content Strategy

Do you appreciate the brevity and precision with which a chart or graph relays information? You might not even notice it, but a bar graph or
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Facebook GraphRank: The Essential Guide

In a previous post I discussed Facebook's EdgeRank. It's the algorithm that determines whether an update does or doesn't appear in fans' new
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Online Marketing Must Get Mobile

As the adoption of smartphones grows, consumers are becoming more confident in the technology. It is therefore imperative that marketers ada
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Facebook EdgeRank: Are You Newsworthy?

The hub of the Facebook ecosystem is each user's personal newsfeed. This is where users go every time they log in to see their friends and “
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5 Tips for Marketing with #Hashtags

A hashtag, for the uninitiated, is a # symbol placed before a word or series of words, with no spaces in between. The practice originated on
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Generation Y 101: The Future Has Arrived

Generation Y is moving up the career ladder and getting wealthier. By 2017 its 79 million members will have more spending power than the bab
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[HOW TO] Win Friends and (Pin)fluence People

I've been on Pinterest for over 9 months now and must say, I'm hooked. During this time I've picked up a few tips that I'd like to share wit
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Near Field Communication [NFC]: 3 Case Studies

Near field communication (NFC) is a set of standards for smartphones and similar devices to establish radio communication with each other by
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My 10 Favourite Viral/Linkbait Content of All Time

Linkbaiting is the process of creating  content designed to attract loads of natural links from all around the web. Most linkbait ideas are
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5 Free Methods for Measuring Twitter Success

Increasing numbers of businesses are realising the benefits of operating on Twitter. It offers an incredibly cost effective way of engaging
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Blogger Outreach Programme – Planning & Execution

Blogger Outreach is the process of connecting with bloggers for the purpose of  promoting a brand and increasing its visibility to a niche a
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9 Customer Service Techniques to Boost E-Commerce Sales [TIPS]

Good customer service is central to improving customer loyalty, encouraging positive referrals, and increasing sales. Retaining customers is
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Mobile Coupons: Have You Considered the Marketing Opportunity?

A time-honoured way for a business to build a loyal customer base is to offer promotions and discounts. Even with the rise in electronic and
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Ready for Social Commerce? 4 Concepts Worth Knowing

Social commerce, or s-commerce, was worth billions of dollars in 2011, and is set to explode as people spend more and more time on social ne
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5 Reasons Why I Won’t Share Your Content [TIPS]

Ever wonder why some content gets shared and most doesn't?  Here's a clue, think aquatic vertebrates. Most web users have the attention span
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Official Video Responses to Five SEO FAQs

SEO can be somewhat of a confusing beast for beginners and more so for non-techy folk. Google's  algorithm seems to be in constant flux. Wit
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8 Tips to Improve Website Bounce Rates

Bounce rate (sometimes confused with exit rate) is an Internet marketing term used in web traffic analysis. It represents the percentage of
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CMS For Mobile Websites [Top 5] Free vs Paid

If you own a business, it is important to design your marketing website to be fully functional for mobile phone users. Studies show that mor
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[HOW TO] Survive Google’s Over Optimization Penalty

Matt Cutts recently announced an "over-optimization penalty". Codenamed Panda, this was one of many updates in a year long crusade by Google
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4 Tried & Tested Methods to Improve Your Conversion Rate [TIPS]

Are you looking for ways to increase sales revenue on your ecommerce site? These tips for improving your conversion rate will help you make
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6 Reasons Why Every Small Business Should Be on Twitter [TIPS]

We live in an increasingly wired world. This represents both a challenge and an opportunity for small business owners. The proliferation of
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Stop Selling Ice to Eskimos. 3 TIPS For An Inspired Content Strategy

This post was originally featured on our CSO's blog back in January 2012. Digital content, be it in pc, tablet, or mobile form, is the lubri
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[HOW TO] Register Your Brand On Pinterest. Do It Today!

I continue to be surprised by the number of brands that have yet to sign-up to Pinterest. Here are some of the ones that stand out: Harley-D
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Beyond Facebook & Twitter: 7 Social Media Sites for Online Marketing

Online marketing strategies must include a social media presence to succeed. A lot of fuss is given to Facebook and Twitter as the end-all o
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Penalised by Penguin? Here’s What to Do

If your site has been hit by the Penguin update, you're undoubtedly scouring the web for information to help you recover. Now that the dust
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Predictive Analytics: 5 Considerations for Data Miners

Data mining and analytics is the process of extracting and analysing data from systems databases to discover relationships; these patterns a
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Optimising Your Twitter Profile with Twitter Cards [Guide]

Twitter recently launched their Twitter cards service. Twitter cards allows site owners to add functionality to display summaries of their s
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Jalil Allabadi – Founder & CEO, Altibbi.com

The quality of Sandstorm's work shows in the results. Within six months our traffic from Google doubled and by month nine it tripled.
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Adapt Your SEO For Trends: Real-Time & Local Search

The majority of SEO's focus on optimising for desktop/laptop search results.  The good ones (#97 in particular) are aware of the latest sear
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Annotate Google Analytics For SEO Insights [Guide]

With all the changes Google's algorithm goes through each year, it's worth keeping track of how this affects your website's traffic.   Use t
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Infographics for Brands: 10 Step Guide [TIPS & RESOURCES]

Over the past few years I've worked closely with several of my [ftse 100/fortune 500] clients to incorporate data visualisation into their b
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[How to] Get More Facebook ‘Likes’

Every small business should have a Facebook Fan Page or account. Social networking bridges the gap between people from different locations a
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Eddie Beckley – Marketing Manager, Fitness4Life.ae

Sandstorm managed our Search & Social campaigns.  This included SEO, SEM & SMM.  Within 4 months, our traffic tripled and leads doub
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Viral Advertising: The Minute Guide

With the rise of social media, connections between consumers have never been more valuable. The sharing of articles, videos, photos, and oth
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