Tewfic Kattan

Tewfic is managing partner and head of Paid Channels at Sandstorm.  His 15+ years experience spans both traditional and digital marketing with specialism in PPC, Analytics and E-commerce Conversion Rate Optimization (CRO) working with some of the region’s largest brands including Aramex and DAMAC.

Recent Blog Posts by Tewfic

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5 Landing Page Mistakes You Need to Watch Out For

Landing pages are an essential part of a website. Specifically, they are standalone pages that are m
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Stop Stalking Customers with Remarketing Campaigns and Start Targeting

One of the most common concerns that people have about remarketing campaigns is hassling customers b
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10 Common AdWords Mistakes that Kill Campaigns

A strategically planned AdWords campaign can drive tons of laser-targeted, high-quality traffic to y
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4 Essential Tips to Improve Your Pay-Per-Click Ad Campaign

Pay-per-click (PPC) advertisements can be highly effective for businesses wanting to bring in more c
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Brief Guide: Profitable SME PPC Campaign Landing Pages

One of the elements of a Google AdWords campaign is a link to a web page that visitors first arrive
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How to use Facebook Lead Ads to Supercharge Your Social Media Marketing

If you are struggling to populate your email marketing list, or sales are flatlining, lead generatio
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3 Effective Ways to Build Your Mailing List Quickly

Every marketer would like to be able to boast about having the largest mailing list of any business
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Are You Using Google Smart Lists in Your Business?

Business owners are always looking for ways to simplify or supplement their advertising campaigns. S
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7 Pitfalls That Can Derail Your SEO Strategy in 2014

  Most business owners and digital marketers are well aware of how important a solid SEO strate
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3 Tips For An Effective Video Marketing Campaign

According to the developmental molecular biologist John Medina, the sense of sight supersedes all th
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