Our approach to content activation is predicated on giving your customers a reason to visit, a reason to purchase and a reason to return. We are a full service, turnkey solutions provider that will work with your enterprise to position it as your customers’ vendor of choice, and their first and only option.
Our digital and online marketing services can lower your company’s costs of customer acquisition, increase your marketing ROI (return on investment) and build your online brand.
Growing your online presence need not be complicated and convoluted. With the right strategy, we can help you dramatically improve your online position.
Overview of our Services
Sandstorm Digital is a content marketing agency specializing in digital content strategy, planning and activation.
Here are some details about our services:
Search Engine Optimisation (SEO)
SEO Success relies upon our ability to accentuate your company’s product and service offering with our search engine optimization expertise. So, how can some of our services better position your company in online searches?
Our SEO practices are dialed into the most recent changes in search engine optimization. We monitor and assess the impact of changes in search, such as Google’s 2011 Panda updates that changed the landscape on how content is measured. We provide invaluable research around linking the company’s most important descriptive words to those customer segments most likely to use those words in online searches.
Search Engine Optimization is our main skill set. SEO is the process of modifying the code design and content of your site to make it rank higher in the natural search results pages. Our SEO services are detailed further on the search engine optimization page. Read more about our SEO Service.
Paid Search (PPC)
PPC: Our PPC (pay-per-click) campaigns will further improve upon SEO by using those aforementioned keywords in an affordable campaign that will further expand your online reach. More importantly, we match online bid prices for keywords to what your business can afford.
We also have skills to manage your paid search campaign (PPC). We have experience in managing both Google’s Adwords program as well as Yahoo’s Search Marketing program. Our Google certified PPC specialists will ensure that your campaigns are optimized and targeted to achieve the highest ROI possible. Contact us today to learn more about our ppc services.
Social Media Strategy
Social Media: Whether it’s Facebook, Twitter or LinkedIn, we can match the social media platform to your unique applications. Need a Facebook page? Want your customers to be notified on new product launches and company news? Want to be linked to your market’s most influential decision makers? We can do all that and more!
Social Media is defining the future of Search and its here to stay. You might have heard it referred to as Web 2.0 and you might have not heard of it at all, in either case, social media optimization is essential for the long term success of your online business. Social Media Optimization is one of our strategic skill sets and we are here to help you manage your online social media strategy.
Online Banner (Display) Advertising
A successful banner ad campaign is one that maximises brand presence while simultaneously increases conversions as per agreed KPIs. Your success will come in the form of more brand recognition (ad impressions and click through rates) and more business (more conversions).
Online Reputation Management (ORM)
Knowing what people are saying about you, your company and your brand is has become an essential part of the online marketing mix. At Sandstorm Digital we fully understand the value of monitoring conversations online and we’ve developed tools that will allow you to keep an ear out for these conversations. Learn more about our ORM Service.
Online PR: Need a press release that catches the attention and imagination of your market and customers? Need your news to make news within your market? Want to make sure your online PR needs are handled by a competent firm? We will not only produce that release, but we’ll manage it all the way through the above mentioned value chain, getting your message out in breakneck speed.
The success of an Affiliate marketing programme is primarily judged on performance (based on the agreed KPIs) . A successful campaign will see the number and quality of your affiliates grow over time along with a steady growth of new business generated by existing and newly-recruited affiliates.
Open Source Applications
We have extensive experience in installing and adapting open source applications to meet your business/service need. This could include blogs, content management systems, galleries etc. Our skill set when it comes t open source apps is not only in the installation but also the optimization of these services to rank higher in the search engine results pages (SERPS) . Read more about our Open Source Applications Service.
Content Management Systems
If you have an existing content management system (CMS) we can optimize it for you so that its output is more search engine friendly. This includes ensuring the titles and metatags are optimized, and performing mod rewrite on the urls in order to make them more attractive to the search engines.
Web Analytics: Our web analytics focuses on defining what moves customers to purchase and how best to take advantage of onsite visits. We’ll provide in-depth reports of conversion rates, landing pages, provide insight at a granular level on your most important content, and show how customers come to your site, where they go when they get there, and the most important links that catch their attention.
Conversion: We’ll help increase your marketing ROI by improving your conversion rates on website visits, email marketing plans, SMS (short message service) plans and PPC campaigns. Turning potential customers into paying customers is our goal. One is to increase the effectiveness of your PPC campaigns, while the other is to make sure more visits become actual customers.