1
Feb

3 Essential TikTok Tips For Ramadan 2024

As we usher in the holy month of Ramadan, Tiktok released a Ramadan playbook on how to maximize your success for the 2024 Ramadan season and opportunities you can unlock during the season. Packed with strategies and insights, this playbook serves as a guide to help creators and brands maximize their success during the season and unlock unique opportunities.  In …

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18
Jul

MEET BARD IN ARABIC

Bard can now respond in over 40 languages including Arabic.  As of today, it is possible to collaborate with Bard in Arabic.  Bard is powered by PaLM2 which has a multilingual understanding of information, and get this, it can understand questions in over 16 Arabic dialects including Egyptian colloquial Arabic and Saudi colloquial Arabic, and share responses in Modern Standard …

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12
Jul

8 PRIME DAY MUST-HAVE GADGETS FOR DIGITAL MARKETERS

To stay ahead of the competition, digital marketers need to leverage the latest tools and gadgets that can enhance their productivity and efficiency. Prime Day, the annual shopping event on Amazon, presents an excellent opportunity for digital marketers to grab some must-have gadgets at discounted prices. From noise-canceling headphones to portable chargers, we’ve got you covered. Here is a selection …

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9
Mar

4 Blogging Mistakes To Avoid

As part of your organic growth strategy for content marketing, you must have prepared a well-crafted blog plan, but some errors in your blog can have adverse effects. It may even rank you down on the search page despite meeting all the essential requirements to rank as a top search result on Google. In this episode of the DiGi Files, …

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1
Feb

Should Your Brand Join Mastodon?

Mastodon is a decentralized, open-source social network that offers an alternative to centralized platforms such as Twitter, Facebook, and Instagram. It has gained popularity in recent years as a response to concerns over privacy and the centralization of data on major social media platforms. In late 2022 alone, Mastodon gained more than 1 million new users, since the acquisition of …

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22
Nov

Google Announces 2 New Tools to Ads Data Hub

Abidahli Khan, Digital Marketing Executive, discusses 2 new tools Google added to ‘Ads Data Hub’ in this episode of the DiGi Files.   To offer a more customized experience for the user, Google has introduced two data solutions: Ads Data Hub for Marketers and Ads Data Hub for Measurements Partners. This privacy-centric split will help marketers generate more insights with less …

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18
Oct

The Best Tools For Trending Topic Inspiration

Sometimes, you need inspiration to help you create content. Check out these two tools to help you find trending topics for your industry so that you can optimize your search engine optimization (SEO). Exploding Topics The aim of the software is to provide you with ideas for content based on topics that are or are about to become more popular. …

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17
Sep

What A Musk Takeover Of Twitter Looks Like

Should marketers be concerned about the takeover of Twitter by Elon Musk?  Earlier this year, Elon Musk offered to buy Twitter and ‘unlock’ its potential but soon after wanted to terminate his acquisition. This week, Twitter shareholders approved Elon Musk’s proposed $44 billion buyout, paving the way for a trial next month to determine the deal’s fate.  If you are …

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2
Sep

GA4: The Next Generation of Google Analytics

We’ve received a lot of questions on a previous blog: Google Universal Analytics to be Replaced by Google Analytics 4 – Are you ready?  And so, I thought I’d go more in-depth on Google Analytics 4 ( GA4 ) and answer your questions.   The good news is It’s easier than you think; it has more functionality and you can get …

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23
Jan
MEREX-Sandstorm-Digital-Client

New Client Win: We’re Thrilled to Announce the Addition of MEREX to our Client Roster

We are thrilled and proud to announce the addition of MEREX to our roster of clients in the UAE. This new client win came after a 4 month long competitive pitch against some of the UAE’s best digital marketing agencies. Merex Investment Group is a Dubai-based retail joint venture that owns and operates a diversified portfolio of remarkable retail assets …

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