Social Media Planning

The 10 Commandments of Social Media Marketing

Social media marketing remains a powerful tool in the right hands. In the wrong hands, it’s about as useful as a screen door on a submarine. The problem is since it’s comparatively new, most people have no idea what to do with it at the start. While you can figure it out eventually, it’ll cost your business time it likely …

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Google Twitter Deal

Twitter Google Deal: What Businesses Need to Know

  If you’re a business owner, it’s important to understand the changes coming to Twitter, as well as how they can potentially impact your business. In February, a deal was reached between Google and Twitter to allow Google direct access to the Twitter firehose (the term used to refer to the constant stream of data generated every second by Twitter …

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Review: Periscope vs Meerkat – The Battle for Live Streaming

In a world of smart devices, the applications you use define your experience. Users are constantly on the lookout for the best app to share their reality with. In previous years, the battle has been between Facebook, Instagram, and Snapchat. However, the recent debate has become a Facebook-vs-MySpace style duel between live-streaming apps, Periscope and Meerkat. The consensus seems to …

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5 Social Media Content KPIs You Should Be Measuring Today

  Key performance indicators, return on investment, metrics, and analytics…, everyone who is anyone on social media can’t stop talking about these. Any business owner who has a social media presence wants to know if messages are being seen and read. More importantly, they want to know if social media marketing is contributing to the business in a positive way. …

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PPC & SMM Present

Integrate SMM & PPC To Augment Sales This Holiday Season

As the web continues to become more social, the worlds of traditional paid online advertising and “free” social media marketing are becoming increasingly more convoluted. Pay-per-click campaigns that were once results-driven and entirely self-contained are beginning to produce long-term brand improvements, while free brand-driven social campaigns are producing remarkable direct action. It’s part of an inevitable shift – one that’s …

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talking social media

7 Tips for Utilizing Social Media in Any Industry

It’s impossible to deny the power of social media. There was a time when it was considered a niche part of the Internet, and sites rose to prominence and then fell back to obscurity quickly. Then Facebook came onto the scene, and everything changed. Social media was no longer on the margins of the Internet; it took the Internet by …

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stick figure sitting on instagram text with megaphone

Instagram Marketing – Let Your Customers Do the Talking

Nothing builds trust or brand loyalty quite as effectively as letting your customers do the talking. Word of mouth advertising has always been one of the most effective forms of marketing, and the Internet has not changed that dynamic. In fact, the Internet has provided companies with many new and creative ways to harness the power of word of mouth …

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TRA Workshop Presentation Slides: Social Media Marketing

Yesterday, I had the pleasure of running an eBiz Connect social media marketing workshop in Dubai. The event was organized and hosted by the Telecommunications Regulatory Authority (TRA) at their premises in Al Waheeda street. Attendance was high and I was thoroughly impressed with the Dubai Government’s ongoing initiatives to encourage business to adopt new age brand communication strategies. I was especially excited to be involved …

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