behind bars - penalized

What to do if Your Website Has Been Penalized by Google

Google tries to be as vigilant as it can be in weeding out black hat SEO practitioners, which is one of the reasons why they update their algorithm on such a regular basis and also why they will penalize websites caught using black hat tactics, such as keyword stuffing or link farming. Black hat SEO is defined as any tactic …

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Man and structured data

Does Your Website Need Structured Data?

No one outside of Google really knows how the super search engine decides how to rank websites, but every now and again, the real world is given snippets of information. The latest bit of info to emerge is that Google may begin to give preferential treatment to websites that contain structured data. If you are worried about your website rankings, …

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5 SEO Techniques that Are More Important than Keywords

As the search engines get cleverer, SEO continues to evolve to such an extent that the best practices today are often very different from the methods that worked only a few years ago. Ultimately, Google strives to provide more relevant, higher quality search results by prioritizing user experience, and your brand needs to do the same if it wants to …

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google hummingbird

What Hummingbird Means to Your Website Content

Back in August 2013, Google unleashed the most comprehensive change to its search algorithm to date. Google calls the update Hummingbird because it is said to be fast and precise, just like a real hummingbird. Now that websites have had some time to adjust to Hummingbird, it has become obvious that Google is changing the way websites are seen in …

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Google Evolution: How SEO Algorithms Keep up with the Times

As organisms strive to survive in this changing world, the constant forces that assail them from the environment make all living creatures adapt. Failure to do so will often lead to extinction. This concept can be applied to the internet as well, especially Google, a multinational company that has found itself at the top of the food chain in the …

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Twitter Google Deal: What Businesses Need to Know

If you’re a business owner, it’s important to understand the changes coming to Twitter, as well as how they can potentially impact your business. In February, a deal was reached between Google and Twitter to allow Google direct access to the Twitter firehose (the term used to refer to the constant stream of data generated every second by Twitter users). …

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man buying online

12 Ways to Optimize an eCommerce Site for SEO

According to Dubai Chamber statistics based on PayPal data, the size of the UAE #ecommerce market is expected to reach US$5.1 billion by the end of 2015, and $10 billion by 2018. With such eye-popping growth figures, online shops cannot ignore the potential upside of having a well optimized website. ECommerce is a huge growth market with projected figures of …

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An Introduction to Google’s Disavow Tool

Released in October, 2013, Google’s Disavow Tool is designed to allow webmasters to tell Google to disregard certain links to their websites. However, many less experienced webmasters are put off by the fact that Google claims that the Disavow Tool is an advanced feature and that it should be used with caution. After all, just as the tool has the …

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URL Browser

10 Tips for Structuring Your Website’s URLs

Although the search engine crawlers are getting more sophisticated every year, it is still not quite true that they can make sense of any URL. Optimising your website’s URLs, particularly if you use a content management system which automatically assigns URLs to pages, remains important both for the search engines and for your visitors. The following tips will help you …

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Understanding Google’s Thin Content Penalty

  As the world’s largest search engine continues to crack down on spam, many marketers have seen a considerable drop in their profits in recent years, and a large number of affiliate marketers in particular have seen their profits go from five figures per month to nothing overnight. Google’s algorithms are constantly evolving to weed out content that provides nothing …

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