26
Jun
How Will AI Content Affect Search Ranking & E-E-A-T

How Will AI Content Affect Search Ranking & E-E-A-T

The central topic at Google Search Central Live event in Tokyo was around AI and search. Google shared insights about their approach and recommendations on AI generated content. Most of the information from the event was channeled via SEO expert, Kenichi Suzuki,  who wrote a blog summarizing the event.  Here is a summary of the discussions regarding ai content: E-E-A-T …

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23
May

5 Effective Ways to Enhance Brand Visibility With SEO Content

While every business is in a quest to build a brand that people remember and talk about, leveraging search engine optimization (SEO) to improve your content marketing is the key to success! SEO is the base ingredient you will need when considering brand building, not a last thought. It not only helps you increase your brand visibility, but it also …

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11
May

Recap of Google I/O 2023: Unveiling of Search Upgrades & Generative AI 

That’s a wrap for Google I/O 2023.  For marketers, the main focus was AI-driven upgrades to Search.  With new generative AI capabilities in Search, Google says it’s taking more of the work out of searching, so users will be able to understand a topic faster, uncover new viewpoints and insights, and get things done more easily. Check out the highlights …

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9
May

Why is hreflang x-default Important for International SEO?  

The “hreflang x-default” attribute is used in international SEO to indicate the default language version of a page when no other language version matches the user’s language preferences. This is important because search engines use this attribute to determine which version of a page to display in search results for users who don’t speak any of the languages listed in …

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8
May

A/B Testing: Everything You Need To Know

In the digital age, companies no longer have to rely on guesswork when it comes to customer preferences. Your audience will let you know what resonates with them through interaction. With A/B testing, anyone can learn how to improve their marketing campaigns, better understand their customer base, develop more relevant and connected content, and boost their return on investment (ROI). …

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17
Apr

5 Ultimate Marketing Campaigns To Scale Your Leads This Eid Al Fitr

From changing lifestyle habits to gifting trends, Ramadan brings significant changes in the day-to-day life of consumers, hence, their shopping behavior change, too. While the Eid-al-Fitr is nearing, brands building awareness and planning their marketing strategies need to focus on how consumers will behave and what they will be looking for during this fasting season.  Let’s check out five ultimate …

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27
Mar

Ranking Section Added To Google’s Search Status Dashboard

Google has launched a new search status dashboard, which will show you if there is an outage or issue with Google Search. Specifically, Google will confirm if there is an issue with crawling, indexing, serving, and most recently, ranking in Google Search.  The dashboard can be found here: status.search.google.com. The Google Search Status Dashboard provides status information on the systems …

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7
Mar

9 Off-Page SEO Tips To Boost Your Online Presence

Off-page SEO, also known as external SEO, refers to the optimization of your brand’s online presence beyond your website. The goal of off-page SEO is to improve your brand’s visibility, credibility, and authority in the eyes of search engines and your target audience. In this blog. we’ll cover 9 off-page SEO tips that can help boost your brand’s online presence. …

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1
Mar

What Brands Most Want From A Digital Marketing Agency? 

In February,  our agency participated in the EMEA EXEC CIRCLE Briefing.  In this event, Alice Mansergh (Managing Director of Google Customer Solutions, UK & Ireland) and Forrester VP Principal Analyst, Jay Pattisall, delved into agency partnerships, testing and learning, and tools and tactics for change management. In general,  most agencies have been affected by the pandemic and inflation. In this …

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22
Feb

4 SEO Link Best Practices According To Google

Google’s algorithm for ranking websites is constantly evolving, and as such, so too must our approach to search engine optimization (SEO). Google recently released a set of guidelines for link building and best practices that SEO experts should keep in mind when creating and managing links to their sites. In 2022, Google said external links will be less important as …

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