31
Dec

2024 SEO Trends

As we step into 2024, the realm of Search Engine Optimization (SEO) is witnessing groundbreaking trends that promise to redefine the way we approach online visibility. Let’s delve into the five key SEO trends dominating the digital sphere this year. The synergy of artificial intelligence (AI) and machine learning (ML) has become a driving force in shaping the future of …

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12
Oct

The ROI of SEO: Why It’s Worth the Investment

Achieving success, growth, and establishing a robust & thriving online presence are what every business aspires to be. Surprisingly,  nearly half of businesses neglect the power of SEO (search engine optimization) to achieve these goals. It’s a valid concern that needs to be addressed:  should we make an SEO investment where we are unsure about the outcome or the result? …

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11
Oct

Sandstorm Digital Announces New Client Win: Staq.io

Sandstorm Digital, a leading digital marketing agency, is pleased to announce the addition of Staq.io as a new client to its roster. Sandstorm Digital secured a partnership with Staq, a digital banking and financial service company, to elevate its online presence through comprehensive and unparalleled Search Engine Optimization (SEO) expertise and services.  Staq exists to empower every individual and business, …

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19
Sep

Google September 2023 Helpful Content Update: 5 Tips To Keep Your Brand Relevant

A few days ago, Google released its September 2023 Helpful Content Update which will be rolling out in the next couple of weeks.  There probably won’t be any ranking changes to your site until after the update is complete,  The main takeaway is that if you are producing helpful content, you don’t need to change anything. Google did add new …

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7
Sep
Is SEO Still Relevant? Title with Photo of Omar Kattan

Is SEO Still Relevant?

Claims have been circulating after a recent update to Google’s recent ranking system documentation and a short video about website redirects from Google Search Central that the significance of technical SEO is dwindling.  A recent statement from John Mueller affirmed that technical SEO is not going away and in fact a critical component to your online success. After Google updated …

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16
Aug

Google Restricts How-To & FAQ Rich Results

Earlier this week, Google announced changes to HowTo and FAQ-rich results in order to provide a cleaner and more consistent search experience.  The changes are mainly in how types of rich results are shown in Google’s search results. They will reduce the visibility of FAQ-rich results, and limit How-To rich results to desktop devices.  The changes will primarily affect the …

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10
Aug

New Feature Added To Our All-In-One SEO Platform

We just added a new feature to our All-in-one SEO easy-to-use platform with a set of 23 effective online SEO tools which all our clients have access to.  The new tool is a content assistant, ideas basket tool that shows the 10 used keywords and frequently used words data added.  Using the latest Ideas Basket report, you have the opportunity …

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3
Aug

Google’s New Policy On AI-Generated Content

On Aug 28, 2023, Google’s Product Ratings policies will be updated.  Google’s announcement comes with a new policy on ai-generated content. The  latest announcement comes from their blog Policy update: Product Rating policies, Google’s new policy on automated content states: We don’t allow reviews that are primarily generated by an automated program or artificial intelligence application. If you have identified …

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27
Jul

Augmented & Virtual Reality: What Is It & How Can It Be Useful To A Marketing Strategy?

Augmented and Virtual reality despite being relatively new concepts are rapidly growing in popularity across marketing campaigns. According to Statista By 2024 there will be an estimated 1.7 billion mobile augmented reality (AR) user devices worldwide, a rise of 1.5 billion from the 200 million seen in 2015. What is the difference between AR and VR?  Virtual reality is a …

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