21
Feb

Google’s Generative AI & It’s Impact On Search

We see a major shift in search engine results pages (SERPs), with generative AI being used by both Google and Microsoft to offer searchers a new way to find the information they need. Google’s Gemini (formerly Bard), is a next-generation AI model that is not only trained on text but has been designed from the ground up to be truly …

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13
Feb

Technical SEO Strategies: Boost Your Ranking With Buyer Persona

Search engine optimization (SEO) remains a crucial element for your ranking. Technical SEO involves optimizing your website to enhance its visibility and ranking on search engines. While keywords and backlinks are commonly emphasized in SEO strategies, integrating buyer personas into your technical SEO approach can be a game-changer. In this blog post, we will explore how leveraging buyer personas can …

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8
Feb

Boost Your C-T-R’s with nosnippet Tag

Using the nosnippet tag in your HTML code is indeed a useful solution to control the content that appears in Google search results. It’s important for businesses, especially in the banking sector, to have accurate and compelling meta descriptions to improve click-through rates (CTR) and drive more traffic to their websites. One of our banking clients had an issue with …

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26
Jan

How Do You Get Ranked in Featured Snippets?

Getting your website featured in the coveted Featured Snippets can significantly boost your online visibility. If you’re wondering how to get there, you’re in the right place. Let’s dive into the nuances of Featured Snippets and how you can optimize your content to claim that prime real estate on Google’s search results. What are Featured Snippets? Let’s start by defining …

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18
Jan

5 Ways To Maximize Impact by Harmonizing Your PPC & SEO Strategies

The synergy between Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO) can be a game-changer for businesses aiming to maximize their online presence. For clients seeking a digital marketing agency that excels in both PPC and SEO, achieving a seamless integration of these strategies is essential. In this blog post, we’ll explore five effective ways to get PPC and SEO …

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17
Jan

What Should I Do With My Old Site?

In the latest episode of #AskGooglebot, a small business asks what to do with their old site after they launch a new one. John Mueller clarifies how to best approach your site’s transition and help your customers see the most up-to-date information.  Watch the episode and check out the steps to moving to a new website, ensuring a careful shift …

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10
Jan

Job Opening: SEO Manager

Are you a passionate and results-driven SEO Manager looking for a new opportunity in a digital marketing agency in Dubai, UAE? Sandstorm Digital is seeking a talented individual to join our dynamic team as an SEO Manager, if you have a proven track record of optimizing websites for search engines, staying updated on industry trends, and driving organic traffic, we …

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8
Jan

Google Removes Crawl Rate Limiter Tool From Search Console

The Googlebot Crawl Rate Limiter Tool will be removed today, January 8th, 2024, according to Google from search console because it’s no longer necessary. This tool has been available for over a decade, but with the improvements Google has made to its crawling logic and other tools available to publishers, its usefulness has dissipated. The purpose of the tool was …

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3
Jan

Unlocking Google’s Helpful Content Guidelines: A Path to SEO Success

The Helpful Content Update is designed to reward websites that produce high-quality content, a powerful tool in SEO is understanding Google’s Helpful Content Guidelines, and I’m here to break it down for you. Guidelines at a Glance: Google’s Helpful Content Guidelines are a set of principles aimed at ensuring that the content we create not only ranks well but also …

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31
Dec

2024 SEO Trends

As we step into 2024, the realm of Search Engine Optimization (SEO) is witnessing groundbreaking trends that promise to redefine the way we approach online visibility. Let’s delve into the five key SEO trends dominating the digital sphere this year. The synergy of artificial intelligence (AI) and machine learning (ML) has become a driving force in shaping the future of …

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