26
Mar
backlinks to website

How to Create Quality Content That Gains Organic Backlinks

While the search engine algorithms have changed considerably over the years, backlinks are still vital for ranking. The emphasis may have shifted towards quality and relevance, but ranking for any competitive keyword will require links. In the past, though, you could get backlinks through linking schemes, directories, blog networks, and similar techniques. Now, however, it is far more critical to …

Read More0
19
Mar
Local Pack Maps

How to Advertise Your Local Business on Google’s Local Pack and Google Maps

Some local business owners view online advertising as an unnecessary expense that offers little or no benefit. After all, if your business only sells products or services at its brick-and-mortar store, why would you need to advertise online? Well, customers may search for your business online, and if they can’t find it, they may choose a nearby competitor. According to …

Read More0
4
Mar
search intent

The Importance of User Search Intent for SEO

Search intent is sometimes called keyword intent. It refers to what users want when they enter a search term into a search engine. Google’s algorithms are able to interpret search intent and display results that meet it. How people choose and process search results differs depending on their goal, which means that understanding search intent is crucial for SEO as …

Read More0
26
Nov
website testing on tablet

The Ultimate Guide to Understanding Your Website’s Bounce Rate

Running an online business is hard. Whether you’re wholly digital or you just have a website to help improve the sales of a brick-and-mortar store, several different components go into creating a successful website. One of the most significant pieces of knowing whether or not you’re connecting with your target audience is tracking your analytics. Many business owners know that …

Read More0
15
Nov

SEO in 2018: Trends to Watch For

As 2017 begins to wind down, it’s time to begin planning for 2018. Rather than presenting some radical predictions on what’s next for SEO, it’s more useful to address what’s working now, and how that trend should continue moving forward. The heart of any forward strategy is still the same: the user remains front and center. It is incumbent that, no matter what …

Read More0
9
Nov

Google Maps Q&A Feature: 7 Things You Need to Know

A few months ago, Google added a new question and answer feature to all Google Maps business listings. The Q&A feature provides a new way for customers to make inquiries about a business. It’s also a new medium through which businesses can promote themselves. To make the most of the promotional opportunities afforded by Google Maps Q&A feature, here are …

Read More0
29
May
slow website

How to Speed Up Your Site’s Load Times

How long does it take your website to load? According to surveys conducted by Akamai and Gomez.com, roughly half of all internet users expect a site to load in two seconds or less. If it takes longer than three seconds, users may back out and choose a different site. Furthermore, Google and Bing both use speed as a signal in …

Read More0
24
Apr
Local SEO

8 Tools and Services for Running Effective Local SEO Campaigns

Whether you run a marketing agency or own a local business, there are many reasons to focus on local SEO. Google has improved its ability to show results based on intent and location, thereby leading to appropriate local results showing up for many search terms. Local competition has also gotten tougher, so most niches require a dedicated approach to ranking. …

Read More0
29
Mar
Fred Algo

Google’s Fred Algo: The Sandstorm Low Down sandstormdigital.com

By now you must have heard about the infamous Fred Algo update.  If you haven’t, here’s a quick summary of pertinent facts and our recommendations. Name: Fred Algo Update. Why is is called that? : Google’s Gary Illyes, jokingly suggested that all updates be named “Fred.” from now on.  The SEO community agreed and there you go. Who does it affect? : …

Read More0
13
Mar
Local SEO

Local SEO Strategies: How to Maximize Your Brand’s Visibility Online

Implementing a local SEO strategy is an essential part of your company’s online marketing plan. In fact, 85 percent of consumers use the internet to search for local services. Ignoring local SEO is like planning a ribbon-cutting ceremony for your business without mailing invitations. If your company’s goal is to attract local customers who need your service, you must invite …

Read More0

Contact Us