15
Nov

SEO in 2018: Trends to Watch For

As 2017 begins to wind down, it’s time to begin planning for 2018. Rather than presenting some radical predictions on what’s next for SEO, it’s more useful to address what’s working now, and how that trend should continue moving forward. The heart of any forward strategy is still the same: the user remains front and center. It is incumbent that, no matter what …

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9
Nov

Google Maps Q&A Feature: 7 Things You Need to Know

A few months ago, Google added a new question and answer feature to all Google Maps business listings. The Q&A feature provides a new way for customers to make inquiries about a business. It’s also a new medium through which businesses can promote themselves. To make the most of the promotional opportunities afforded by Google Maps Q&A feature, here are …

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29
May
slow website

How to Speed Up Your Site’s Load Times

How long does it take your website to load? According to surveys conducted by Akamai and Gomez.com, roughly half of all internet users expect a site to load in two seconds or less. If it takes longer than three seconds, users may back out and choose a different site. Furthermore, Google and Bing both use speed as a signal in …

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24
Apr
Local SEO

8 Tools and Services for Running Effective Local SEO Campaigns

Whether you run a marketing agency or own a local business, there are many reasons to focus on local SEO. Google has improved its ability to show results based on intent and location, thereby leading to appropriate local results showing up for many search terms. Local competition has also gotten tougher, so most niches require a dedicated approach to ranking. …

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29
Mar
Fred Algo

Google’s Fred Algo: The Sandstorm Low Down sandstormdigital.com

By now you must have heard about the infamous Fred Algo update.  If you haven’t, here’s a quick summary of pertinent facts and our recommendations. Name: Fred Algo Update. Why is is called that? : Google’s Gary Illyes, jokingly suggested that all updates be named “Fred.” from now on.  The SEO community agreed and there you go. Who does it affect? : …

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13
Mar
Local SEO

Local SEO Strategies: How to Maximize Your Brand’s Visibility Online

Implementing a local SEO strategy is an essential part of your company’s online marketing plan. In fact, 85 percent of consumers use the internet to search for local services. Ignoring local SEO is like planning a ribbon-cutting ceremony for your business without mailing invitations. If your company’s goal is to attract local customers who need your service, you must invite …

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13
Feb

5 Reasons Non-optimized Websites May Be Outranking you

It is without a doubt the most frustrating phenomenon for those of you who have put a huge amount of time and effort into optimizing your websites. Websites that appear not to have been optimized are ranking above you in Google’s search results. How is this possible? 1) The website has a higher click-through rate and lower bounce rate. Forget …

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21
Jan
man working on computer

Want to Improve Your SEO Rank? Learn How to Use a Content Silo

As far as search engine optimization is concerned, people often place their content randomly within a website or blog, but this mistake will reduce the effectiveness of any SEO effort. If you would like to combat this problem so that you don’t fall into the same trap, then learning how to use a content silo is a smart move. You …

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8
Jan

5 Tips to Improve Your Keyword Research

Keyword research can make or break SEO content. Choosing the wrong keywords, or ones that don’t relate to each other, can cause your website’s search engine rank to fall. Search engines are programmed to show their readers content which is relevant, and choosing keywords is a large part of ensuring that your content is shown to the right readers. 1. …

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12
Dec

4 Ways To Increase Click-Through Rates In Online Search Results

Tracking the click-through rates of search engine listings is something that should be a part of every SEO campaign. While click-through rates might not seem like the most exciting aspect of search engine optimization, they provide important insight that can be used to increase website traffic dramatically, and in turn, attract more leads and sales for your business. Here are …

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