11
Jun
man relaxing - ppc savings

5 Simple Ways to Reduce Cost of Your Pay-Per-Click Advertising

Pay-per-click (PPC) advertising is one of the most effective strategies for marketing businesses, building brands and promoting products. However, the cost of PPC campaigns can quickly mount up, leaving some businesses with huge advertising costs that can eat up the revenue earned from the campaign. Finding simple ways to reduce the cost of your pay-per-click advertising is crucial to its …




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17
Mar

5 Landing Page Mistakes You Need to Watch Out For

Landing pages are an essential part of a website. Specifically, they are standalone pages that are made to meet a specific objective. This may revolve around converting visitors into subscribers, selling a product, or inviting visitors to sign up for a service. Regardless of purpose, landing pages are a must have for most websites. Brands who optimize their landing pages …




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30
Jan

10 Common AdWords Mistakes that Kill Campaigns

A strategically planned AdWords campaign can drive tons of laser-targeted, high-quality traffic to your website. However, if not done correctly, this online marketing method can cost you a lot of money without returns. Here are some of the most common mistakes and how you can avoid them to get the best return on your investment. 1- Using Incorrect Keywords Writing …




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14
Jan
laptop & coffee

4 Essential Tips to Improve Your Pay-Per-Click Ad Campaign

Pay-per-click (PPC) advertisements can be highly effective for businesses wanting to bring in more customers, launch a new product or build a recognizable brand. PPC advertising can be extremely cost effective, particularly when campaigns are targeted and designed for a specific audience. The effectiveness of any PPC ad campaign will depend on a number of factors, but there are a …




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21
Aug

Brief Guide: Profitable SME PPC Campaign Landing Pages

One of the elements of a Google AdWords campaign is a link to a web page that visitors first arrive at after clicking on your ad. This is called a landing page. Many small businesses running AdWords campaigns use an existing page on their website as a landing page. This often is the homepage, but it could also be a …




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26
Jan
adwords ad copywiter

How to Write AdWords Copy that Works

Google AdWords is one of the most popular pay-per-click (PPC) advertising platforms in the world, and millions of websites use its publisher’s component AdSense to bring in some extra revenue. AdWords displays context-relevant ads determined by the contents of the page that they are being displayed on, while advertisers pay a few cents every time someone clicks on one of …




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