24
Apr

The New Search Ad 360 Experience: What You Need To Know

Google announced a new version of Search Ads 360 (SA360) in February 2022, and have recently provided more insights on the upgraded version.  Google has provided a timeline for the new experience as noted in Figure 1. The new experience has been redesigned with improved search engine support, advanced enterprise innovations, and enhanced planning and performance tools. The new Search …

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19
Apr

Ramadan Digital Marketing Insights 2023

As Ramadan comes to a close, we reflect on this year’s insights and main takeaways.  We’ve seen significant growth in online marketing in the Middle East and North Africa (MENA) region, with over 175 million internet users as reported by Hootsuite, which represents over 58% of the population. This presents an enormous opportunity for businesses to leverage digital marketing to …

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17
Apr

5 Ultimate Marketing Campaigns To Scale Your Leads This Eid Al Fitr

From changing lifestyle habits to gifting trends, Ramadan brings significant changes in the day-to-day life of consumers, hence, their shopping behavior change, too. While the Eid-al-Fitr is nearing, brands building awareness and planning their marketing strategies need to focus on how consumers will behave and what they will be looking for during this fasting season.  Let’s check out five ultimate …

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1
Mar

Google’s February 2023 Product Reviews Update: What You Need To Know

The latest Google product review update is designed to improve the search engine’s ability to identify and rank product review content. Google wants to ensure that people see product reviews that share in-depth research, rather than thin content.  The product reviews update was released on 21st February 2023. This update applies to the following languages globally: English, Spanish, German, French, …

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14
Feb

6 Irresistible Valentine’s Day SEO & PPC Statistics 

Valentine’s Day is a highly competitive time of year for some brands. Many turn to pay-per-click (PPC) advertising and search engine optimization (SEO) strategies to increase their online visibility and attract potential customers. Here are some statistics on the effectiveness of PPC and SEO for Valentine’s Day campaigns: PPC Statistics: SEO Statistics: PPC and SEO strategies can be highly effective …

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20
Oct

New Study Reveals Shopping Trends in UAE

Published ‘as is’ from a Press Release. October 18th, 2020 Google released a new study conducted by Ipsos that highlights key shopping habits of consumers in the UAE and Saudi Arabia ahead of this year’s Black Friday shopping season, from October to December. According to Google’s internal data, consumers in the UAE, Saudi Arabia, and Egypt are amongst the most …

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7
Apr

2022 Meta Ramadan Insights

Producing meaningful marketing during Ramadan creates lasting connections.  In the latest Insights and recommendation guide from Meta, they study how those who observe Ramadan uphold traditions and stay connected with the help of social media platforms—and how marketers can respectfully join the conversation. Due to behavioral shifts as a result of the pandemic, observers find new ways to connect online. …

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27
Apr
Facebook Marketing

6 Facebook 2021 Ramadan Insights & Recommendations

Producing meaningful marketing during Ramadan creates lasting connections.  In the latest Insights and recommendation guide from Facebook, they study how those who observe Ramadan uphold traditions and stay connected with the help of mobile and Facebook platforms—and how marketers can respectfully join the conversation. Due to behavioral shifts as a result of the pandemic, observers find new ways to connect …

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14
Apr

10 User-Data Stats to Elevate your Marketing Strategy This Ramadan

Ramadan is celebrated by so many people around the world, with the shift of new consumer behavior during the fasting month we, as marketers, require more insights to help guide our campaigns.  We have rounded up some fun facts to be mindful of when planning your next Ramadan campaign. Understanding your customers using data-driven insights can accelerate your marketing results.  …

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6
Mar

5 Top Benefits of a Website for your Company

Most businesses create a website without being aware of the benefits of having one.  Ali, Chief Creative Officer at Sandstorm Digital goes into depth about the importance and benefits of having a website in our latest DiGi Files episode. 1) Effective Marketing Tool  Just by having an up and running online presence, you have directed targeted traffic to your site …

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