19
Mar
Family Busy Online

Digital Advertising: Are you Making the Most Out of Your Budget?

Digital advertising is an exciting field because of the technology and innovation behind it. Yet in spite of the possibilities it offers, it’s become formulaic: it’s a cycle of segmentation, blasting, and performance attribution. You then tweak the reach and frequency of campaigns, rinse, and repeat. At first blush, this segment-blast-measure approach works fine. After all, it’s an effective methodology …

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21
Jul
google-marketing-insights_tools

12 Indispensable Marketing Insight Tools From Google

I’ve been marketing brands online for over a decade now and one thing that’s always remained consistent is Google’s relentlessness in developing state of the art tools that help marketers make sense out of the barrage of  consumer insight data available. Here are a few of the the tools we use… 1. Databoard for Research Insights Need some stats for a …

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3
Jan
#FreshThinking From Sandstorm Digital

Our Take On Fresh Thinking

In this day and age of breakneck speed innovation and awesome market disruptive technologies, fresh thinking is a must. At Sandstorm Digital we thrive on it. We take pride in our digital creativity and fresh “Outside the Box” approach to marketing and advertising solutions. We’re always first to try out emerging platforms and are fanatical about new digital technologies. As …

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2
Jan
Cleaning-in-Progress

5 New Year’s Resolutions for Digital Marketers

After the abundant holiday season feasting, many people start thinking about New Year’s resolutions. Independently of whatever you have in mind regarding some of your personal habits, here are my 5 suggestions for Digital Marketers in 2013. Clean up your social media accounts Start January by going through your entire social media marketing campaign and removing anything that you no …

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19
Nov
Shifting Sands

Shifting Sands: 6 Keys To Choosing an Agency in the New Age of Brand Communications

Agency new business is won through a combination of great ideas (often “The Great Idea”), a competitive price and remuneration offering, personal chemistry between senior management on both sides of the table and an outstanding and compelling strategic approach. It’s no secret that most frequently business is lost due to poor client service and a breakdown of relations between client …

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