17
Mar
Laptop & Cup of Coffee

5 Landing Page Mistakes You Need to Watch Out For

Landing pages are an essential part of a website. Specifically, they are standalone pages that are made to meet a specific objective. This may revolve around converting visitors into subscribers, selling a product, or inviting visitors to sign up for a service. Regardless of purpose, landing pages are a must have for most websites. Brands who optimize their landing pages …

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26
Jan
Conversion Optimization courtesy of Joe The Goat Farmer website: joethegoatfarmer.com/

Homepage Failing to Convert? 4 Rules to Improve Results

If you’re considering a website redesign or want to generate more leads from your website, it’s important to start with your homepage. Many businesses fail to optimize their homepage for conversions, despite the fact that it’s the doorway to a high proportion of their web traffic. Your homepage is often the first experience potential customers have of your business. This …

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20
Aug
Baby Using Computer

5 Tips for Optimizing eForms for Increased Conversion

In the field of conversion rate optimization, or CRO, web forms are one of the most important factors to pay attention to. That is because the main goal of a business website, namely conversion, is almost always reached by the filling in of a form. By optimizing your web forms you can increase the number of visitors that take action, …

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27
Apr
three_dimensional_graph_growth_800_wht_10611

Conversion Optimization Through Google Analytics

Google Analytics provides a wealth of data for those looking to optimize their conversion, whether a webmaster is interested in very basic site tweaks or a comprehensive testing process. Optimizing your conversion often requires a level of experimentation, and Google Analytics can give you insight into changes that may be beneficial, in addition to showing you exactly how these changes …

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13
Jan
digital stick guy walking out of store

Secrets of a Home Page: 10 Second Lead Generation

  You meet new people almost every day. And every single time, within the first ten seconds of meeting that new person, you will generate a general impression. Sometimes that first impression turns out to be wrong. Nevertheless, it can have a lasting impact on your opinion of that person. The same goes for a company website. Your website, and …

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18
Feb
figure_with_megaphone_800_clr_2276

The Four Elements of Effective Calls to Action [GUIDE]

“Send in for your free issue today”, “take advantage of our sale”, “click here to subscribe”, and “let us know what you think in the comments below!” As an integral part of so many marketing campaigns, you’ve probably already been exposed to thousands of different calls to action. As one of the most effective ways to boost conversions, a well-designed …

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31
Mar
searching_for_the_right_home

How the Highest Converting Websites Create a Winning Homepage

The homepage of your company’s website is one of the most important aspects of your online presence. For many visitors, it’s the first impression they have of your company. It’s also one of the best opportunities to persuade prospects to do business with you. Most visitors that come to your website are not ready to buy; they need to be …

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14
Nov
Mouse and Shopping Bag

4 Reasons Why Your Website Traffic Isn’t Converting

In the realm of internet marketing, traffic spells the difference between your website being a success or a complete flop. Of course, once you’ve gotten over the hurdle of attracting enough eyeballs, you need to have a strategy in place to entice visitors to buy your product. Many internet marketers and bloggers have managed to attain enviable amounts of traffic, …

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7
Nov
graph_increased_sales

5 Tips to Increase Online Sales

With any business website, there’s always room for improvement. It may look pretty, but if its content fails to increase online sales, what’s the point? How can you improve conversion rates without spending a fortune on advertising? There are numerous techniques that website publishers use today to increase online sales. The following five methods are easy to implement, but can …

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6
Nov
searching_digital_figure

9 Tips to Optimise On-Site Search for Increased Conversions

E-commerce studies have shown that visitors who use an on-site search facility typically end up buying more than non-search users. In fact, acccroding to Kevin Lindsay, ex-Marketing Director of Mercado Software, on-site search could double or even triple conversions. Obviously, conversions depend on other website design and functionality factors, but providing and optimsing on-site search is one of the most cost-effective …

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