21
Dec

Google December 2022 Link Spam Update: 9 Link Spam Examples To Avoid

Once again, Google is upgrading its spam detection system, through SpamBrain,  an AI-based prevention system.   Google adds “ Today, we’re leveraging the power of SpamBrain to neutralize the impact of unnatural links on search results.” The spam update which started on December 14, 2022, is expected to take two weeks to roll out. The previous spam update before this was …

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26
Oct

3 Ways To Win On YouTube This World Cup

The FIFA world cup 2022 is less than a month away and we have some guidance and insights from Google on how to optimize campaigns during the most ‘digital’ world cup.  According to Google, interest in the World Cup started as early as July 2022. Because curiosity around this year’s World Cup is high, being present on Search is important. …

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18
Oct

The Best Tools For Trending Topic Inspiration

Sometimes, you need inspiration to help you create content. Check out these two tools to help you find trending topics for your industry so that you can optimize your search engine optimization (SEO). Exploding Topics The aim of the software is to provide you with ideas for content based on topics that are or are about to become more popular. …

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29
Sep

Recap of Google’s Search On 2022 

Some very exciting new search features were introduced at Google’s Search On 2022.  The event included a range of Google Search experts discussing the latest features and tools that make search more natural and intuitive to find what you’re looking for. Google’s mission is to “Organize the world’s information and make it universally accessible and useful.” It’s transforming search from …

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7
Sep
Author of Blog and title - Googles Helpful content update.

Google’s Helpful Content Update: What You Need To Know

Google started rolling out the new site-wide helpful content update On August 25th to ensure user-friendly content is the priority and not written solely for search engine ranking.  This roll-out could take several weeks to complete.    The ultimate objective of this update is to ensure users find high-quality content, aiming to encourage content that feels authentic and useful in search. …

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31
Aug
Google's Helpful Content Update 6 SEO Tips (Facebook Ad) (1)

Google’s Helpful Content Update: 6 SEO Tips

Google announced the launch of the Helpful Content Update, which began on August 25th. The update affects English searches worldwide and will expand to other languages in the future. Below are 6 tips based on a summary of what Google has announced 1) Stick to your area of expertise. Google’s said: “Do you have an existing or intended audience for your business …

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6
May

How to Run an Effective Ramadan SMM Strategy

A couple of weeks before Ramadan begins, decorations start propping up with lanterns and crescents twinkling bright, the shopping spree commences and the excitement of the holy month starts, both spiritually and socially.   In order for your brand to shine bright, you need to have a killer social media strategy that complements your digital marketing efforts. The statistics speak for …

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22
Apr

SEO Tips for YMYL Sites

On This Week’s episode of The DiGi Files, we speak to SEO Expert & CSO of Sandstorm Digital, Omar Kattan, about the importance of E-A-T for YMYL Sites where he provides useful SEO tips specific to YMYL sites.  This is a trending technical SEO topic after Google’s John Mueller emphasized E-A-T are of the utmost importance when it comes to …

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3
Feb
Four Top Benchmarking Tips for Your Content Marketing Strategy (1)

Four Top Benchmarking Tips for Your Content Marketing Strategy

Content benchmarking plays a critical role in any effective content marketing strategy. The benchmarking process is, by definition, a simple one. It’s a methodology centered around studying your competitors’ content strategies. Once you’ve got a feel for how they’re operating, you’re meant to determine how well your own content stacks up. The process of content benchmarking provides a springboard for brands …

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26
Dec
Top Buyer Persona Mistakes and How to Avoid Them

Top Buyer Persona Mistakes and How to Avoid Them

Clear, vivid, and accurate buyer personas can drastically elevate a brand’s marketing strategy. At Sandstorm, we rely on these personas in almost every aspect of our work. Buyer personas help guide our decisions when it comes to our content, strategy, and marketing efforts. The structure and insight that buyer personas provide a business allow brands to decide where to channel their efforts and how …

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