dog reading paper

Marketing Content: Start with the Headline

Back in high school, your English teacher might have told you how to construct your report, paper or essay the way English teachers always instruct, which is to write the body copy first, then come up with a title that fits the work. When you are writing content for marketing purposes, however, you might want to ignore your English teacher’s …

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Content Marketing Analytics

How to Put the Marketing in Content Marketing

Content marketing is a relatively new thing. Call it “inbound marketing” or “permission-based marketing,” or whatever; it’s still a fairly recent concept. The idea is to exchange content – useful, relevant content – for access to an audience. It’s been proven, in this era of the internet and social media, that providing useful, relevant content to those looking for it …

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buyer persona template

Buyer Persona Template: A Blueprint for Your Ideal Customer

Effectively reaching potential buyers through targeted content generation is the cornerstone of inbound marketing. This is most efficient when the buyer is clearly understood, and a buyer persona is designed to define exactly who your content is targeting. Buyer personas not only make sure that you’re putting out the right content at the right time, but they also ensure that …

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customer personas

Creating Customer Personas to Focus Content Marketing Efforts

Creating great content that provides customers with real value through entertainment or education is the key to successful content marketing. Unfortunately, knowing what kind of content will be most effective can be difficult for marketers to determine. With so many options and delivery methods, marketers need some way to direct their efforts to ensure they produce content that is the …

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man megaphone

5 Under-the-Radar Influencer Marketing Platforms We’ve Explored

If you are hoping to build a substantial social media following for your company (and skyrocket sales), paying attention to what is happening in the influencer marketing space is crucial. While companies like Naritiv and Famebit are well know within the social connections space, they are not the only players in the game. New platforms are being launched with increasing …

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How to Create Marketing Funnels for Skeptical Buyers

Finding new customers is one of the trickiest parts of running an online business. One of the most common, and also easiest, methods is to target prospects with a buying intent. If a person is already considering a purchase, getting them to take the next step is not too hard. However, this method ignores a huge proportion of individuals who …

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