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16 Tips for Sustainable Lead Generation Success

Marketing teams often feel like they have slammed into a brick wall when it comes to developing lead-generation strategies that are successful across multiple channels and have long-term effectiveness. In other words, they often find that what works on one platform does not work on another, and strategies that attract attention today become strategies that get ignored tomorrow. This presents …

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4 Step Planning Process For B2B Content Marketing

We’re currently pitching to take on the content marketing and social media strategy for a sizable B2B company in Saudi Arabia. During one of my early discussions with the client, the topic of Facebook came up. ┬áSpecifically, that most of the proposals he received focused around a “Facebook strategy”. ┬áHe wasn’t convinced that this was the only platform to reach …

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