The age of interruption marketing is over. We’re in a new age of communication; the age of dialogue.
In order for your brand to stand out from the crowd and appeal to your target customers it needs to have a concise story narrated via clever content and an “Inbound Marketing” strategy that distinguishes your brand from your competitors’.
At Sandstorm we believe in the power of storytelling. Your online strategy begins with your story. We will help you define and communicate yours.
This includes the following:
- Understanding the essence of your brand and your core values.
- Defining your Unique Selling Proposition (USP) and your Emotional Selling Proposition (ESP).
- Positioning your brand based on your long term objectives.
- Establishing your brand guidelines and tone of voice.
- Producing and marketing a content plan supported by an editorial calendar that helps tell your brand story.
- Devising a transmedia storytelling strategy to communicate your brand story across multiple screens and platforms (transmedia).