Content Strategy: Your Story Is Your Brand

The age of interruption marketing is over. We’re in a new age of communication; the age of dialogue.

In order for your brand to stand out form the crowd and appeal to your customers it needs to have a concise story.

At Sandstorm we believe in the power of storytelling. Your online strategy begins with your story.  We will help you define and communicate yours.

This includes the following:

  • Understanding the essence of your brand and your core values.
  • Defining your Unique Selling Proposition (USP) and your Emotional Selling Proposition (ESP).
  • Positioning your brand based on your long term objectives.
  • Establishing your brand guidelines and tone of voice.
  • Producing and marketing a content plan supported by an editorial calendar that helps tell your brand story.
  • Devising a transmedia storytelling strategy to communicate your brand story across multiple screens and platforms (transmedia).

What are you waiting for? Click on the button below to get started. 

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