Google Analytics 4 (GA4) is the latest version of Google’s popular analytics platform and is designed to provide more comprehensive and accurate insights into website traffic and user behavior. As a result, it has become increasingly important for businesses and website owners to migrate from Universal Analytics to GA4. Here are a few reasons why migrating to GA4 is necessary: …
Read More
Google’s algorithm for ranking websites is constantly evolving, and as such, so too must our approach to search engine optimization (SEO). Google recently released a set of guidelines for link building and best practices that SEO experts should keep in mind when creating and managing links to their sites. In 2022, Google said external links will be less important as …
Read More
Valentine’s Day is a highly competitive time of year for some brands. Many turn to pay-per-click (PPC) advertising and search engine optimization (SEO) strategies to increase their online visibility and attract potential customers. Here are some statistics on the effectiveness of PPC and SEO for Valentine’s Day campaigns: PPC Statistics: SEO Statistics: PPC and SEO strategies can be highly effective …
Read More
We’ve put Twitter Blue to the test for $11 a month, so you don’t have to. We’ve been asked plenty of whether it’s worth it, and our answer is, it really depends on so many different factors, including whether you have a large, engaged audience on the platform. In this blog, we put together 4 reasons why you might want …
Read More
A few days ago, Google, announced the next steps in its Artificial Intelligence (AI) Journey. With its rival, Microsoft looking to integrate ChatGPT into Bing, the announcement wasn’t a surprise to us, as this poses a big threat to the search giant. “We’ve been working on an experimental conversational AI service, powered by LaMDA, that we’re calling Bard. And today, …
Read More
You might ask, It’s not Google, why bother? Yandex is a Russian search engine. It’s still a significant player in the search engine market, but it is certainly not as dominant as Google. Google is the world’s largest search engine and has a global market share of over 90%, while Yandex is primarily focused on the Russian market and has …
Read More
Mastodon is a decentralized, open-source social network that offers an alternative to centralized platforms such as Twitter, Facebook, and Instagram. It has gained popularity in recent years as a response to concerns over privacy and the centralization of data on major social media platforms. In late 2022 alone, Mastodon gained more than 1 million new users, since the acquisition of …
Read More
As technology continues to evolve, search engine optimization (SEO) practices must adapt to stay ahead of the curve. There is more focus in 2023 on displaying expertise and value in the content you produce as google’s algorithms are getting better at determining standards. In this episode of The DiGi Files, Omar Kattan, CSO & SEO expert, discusses four key trends …
Read More
In this episode of the DiGifiles, we will explore 4 ways you can use social media to boost your search ranking. Boost your SEO campaign by using these tips.
Read More
What is ChatGPT? Briefly, ChatGPT is a free long-form question-answering conversational SaaS AI chatbot that understands the intent of complex, specific questions and potentially produces human-quality responses. It’s still in prototype mode created by OpenAI, it’s designed to assist with customer support, conversation, and information-gathering tasks. It’s still in its prototype phase and due to the high level of traffic, …
Read More