Augmented and Virtual reality despite being relatively new concepts are rapidly growing in popularity across marketing campaigns. According to Statista By 2024 there will be an estimated 1.7 billion mobile augmented reality (AR) user devices worldwide, a rise of 1.5 billion from the 200 million seen in 2015. What is the difference between AR and VR? Virtual reality is a …
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Bard can now respond in over 40 languages including Arabic. As of today, it is possible to collaborate with Bard in Arabic. Bard is powered by PaLM2 which has a multilingual understanding of information, and get this, it can understand questions in over 16 Arabic dialects including Egyptian colloquial Arabic and Saudi colloquial Arabic, and share responses in Modern Standard …
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To stay ahead of the competition, digital marketers need to leverage the latest tools and gadgets that can enhance their productivity and efficiency. Prime Day, the annual shopping event on Amazon, presents an excellent opportunity for digital marketers to grab some must-have gadgets at discounted prices. From noise-canceling headphones to portable chargers, we’ve got you covered. Here is a selection …
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KRISPR has selected Sandstorm Digital to be its Digital Marketing Partner in the region. We are thrilled to announce the addition of KRISPR to our client portfolio. KRISPR shares our vision for innovation, growth, and excellence. KRISPR’s dedication to changing food commerce – from production to consumption by transforming agriculture, bringing together the best elements of science and technology to …
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What is it? Threads is a short-text social media platform that is a rival to Twitter. Basically, a Twitter, made by Instagram, made by Meta – but without the search and hashtag features (For now). Posts can be up to 500 characters long and include links, photos, and videos up to 5 minutes in length. Why you should be on …
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Any brand wanting to share a topic relevant to their product/service through digital content needs the right Search Engine Optimization (SEO) tools, otherwise, they’d be unable to reach a larger audience. While generating high-quality content is essential for creating content for a digital platform, optimizing it with SEO keywords will help you expand your visibility. So, how do you do …
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Setting up and running a Google remarketing campaign involves several steps. Below is a detailed guide on how to set up and run a Google remarketing campaign: Remember that Google Ads provides a comprehensive interface for managing remarketing campaigns, allowing you to refine your targeting options, adjust bids, and optimize your ads based on performance data. Continuous monitoring and optimization …
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The central topic at Google Search Central Live event in Tokyo was around AI and search. Google shared insights about their approach and recommendations on AI generated content. Most of the information from the event was channeled via SEO expert, Kenichi Suzuki, who wrote a blog summarizing the event. Here is a summary of the discussions regarding ai content: E-E-A-T …
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What Is Ads Transparency Centre? Earlier this year, Google announced the launch of its new Ads Transparency Centre. It will start rolling out to users to help quickly and easily learn more about the ads they see from Google, including Search, YouTube, and Display. The Ads Transparency Center is a searchable hub of all ads served by verified advertisers. It …
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While every business is in a quest to build a brand that people remember and talk about, leveraging search engine optimization (SEO) to improve your content marketing is the key to success! SEO is the base ingredient you will need when considering brand building, not a last thought. It not only helps you increase your brand visibility, but it also …
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