1
Mar

New Business Win: Sandstorm Secures Major Retail Client

We are excited to announce that Sandstorm Digital has been appointed by Rivoli Group, one of the region’s top retail groups, to manage the Paid Search Campaigns for their online store. The Rivoli Group Brands under our remit include: AnneKlein, Armitron, Balmain, Blancpain, Breguet, Bremont, Bulova, Calvin Klein, CAT,  Certina, Coach, Continental, Cruiser, Diesel, Emilio Pucci, Ermenegildo Zegna, EverSwiss, Favre …




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23
Feb
remarketing

Stop Stalking Customers with Remarketing Campaigns and Start Targeting

One of the most common concerns that people have about remarketing campaigns is hassling customers by following them around the internet. It is an understandable concern, as it usually comes from personal experience. While consumers are becoming more familiar with remarketing ads, they are still often uneasy when they are bombarded with ads minutes after leaving a website. However, remarketing …




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16
Feb

Beta Launch of Meraas Client Qasr Al Sultan Website

We’re pleased to announce the beta launch of our client Meraas‘ Qasr Al Sultan website. Sandstorm worked behind the scenes to ensure the site is launched with SEO and UX best practices to guarantee optimum performance in search engines such as Google. The Qasr Al Sultan website experience much like the real life experience allows you to step back in time …




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13
Feb

5 Reasons Non-optimized Websites May Be Outranking you

It is without a doubt the most frustrating phenomenon for those of you who have put a huge amount of time and effort into optimizing your websites. Websites that appear not to have been optimized are ranking above you in Google’s search results. How is this possible? 1) The website has a higher click-through rate and lower bounce rate. Forget …




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30
Jan

10 Common AdWords Mistakes that Kill Campaigns

A strategically planned AdWords campaign can drive tons of laser-targeted, high-quality traffic to your website. However, if not done correctly, this online marketing method can cost you a lot of money without returns. Here are some of the most common mistakes and how you can avoid them to get the best return on your investment. 1- Using Incorrect Keywords Writing …




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21
Jan
man working on computer

Want to Improve Your SEO Rank? Learn How to Use a Content Silo

As far as search engine optimization is concerned, people often place their content randomly within a website or blog, but this mistake will reduce the effectiveness of any SEO effort. If you would like to combat this problem so that you don’t fall into the same trap, then learning how to use a content silo is a smart move. You …




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14
Jan
laptop & coffee

4 Essential Tips to Improve Your Pay-Per-Click Ad Campaign

Pay-per-click (PPC) advertisements can be highly effective for businesses wanting to bring in more customers, launch a new product or build a recognizable brand. PPC advertising can be extremely cost effective, particularly when campaigns are targeted and designed for a specific audience. The effectiveness of any PPC ad campaign will depend on a number of factors, but there are a …




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8
Jan

5 Tips to Improve Your Keyword Research

Keyword research can make or break SEO content. Choosing the wrong keywords, or ones that don’t relate to each other, can cause your website’s search engine rank to fall. Search engines are programmed to show their readers content which is relevant, and choosing keywords is a large part of ensuring that your content is shown to the right readers. 1. …




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25
Dec

As Another Blockbuster Year Comes to A Close…

As we close 2016, and reflecting back on a blockbuster year for Sandstorm Digital ® FZE with a number of high profile new business wins and retention of existing clients, I wanted to (on behalf of all of us at Sandstorm Digital), wish you, all our clients, partners, suppliers and fans all the best this festive season and for the …




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12
Dec

4 Ways To Increase Click-Through Rates In Online Search Results

Tracking the click-through rates of search engine listings is something that should be a part of every SEO campaign. While click-through rates might not seem like the most exciting aspect of search engine optimization, they provide important insight that can be used to increase website traffic dramatically, and in turn, attract more leads and sales for your business. Here are …




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