Lest you think it is too early to start thinking about your 2019 marketing strategy, you couldn’t be more wrong. Technology is rapidly changing how companies market their products and services. The sooner you realize the marketing landscape is changing, the sooner you can prepare for the future of marketing. If you want help developing your brand marketing strategy for …
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Adopting an account management based strategy for paid search accounts requires set goals and stringent control over well-defined areas of the account. Attention must be given to data results and integration must be incorporated between platforms to optimize results and improve overall performance. Growing Existing Accounts Recognize strengths and weaknesses that are already in place. Find the short term wins …
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Social media marketing remains controversial with the opinion on its effectiveness divided. While some marketers swear by it, others scoff. So, what’s the truth? The fact is that social media marketing can be profitable. But must do it right. Just gathering thousands of follows on Facebook and Twitter won’t make any money. Nor will pumping your feeds with advertisements do …
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Content marketing is a vital part of building a business, and it can generate a significant number of leads. However, there are certain things you can do which will produce more targeted, better quality prospects. By following these tips, you can create high converting content that will help your business find leads that want to buy your product. Research Your …
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The ongoing price fluctuations of Bitcoin, Ethereum and other cryptocurrencies may have captured all the headlines, but there is more to this technology than meets the eye. While cryptocurrencies may be interesting, it is the underlying blockchain technology that is most important, and this technology will continue to improve no matter what happens to the latest virtual coin. Blockchain technology …
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Usability and user experience is some technical jargon from the online world that confuses a lot of people. Sometimes even UX designers in the field get the two confused. So how are small time site owners supposed to compete and conform if they don’t have some type of IT degree in the field? First, it is necessary to break it …
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Big businesses and corporations spend thousands of dollars a year on marketing research, consumer studies, and product development. That is all in an effort to ensure that their financial resources and other assets will help to maximize their profits. These levels of resources, however, typically aren’t available to the small business owner. SMBs may go off of general sales numbers …
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Personalizing your marketing strategies means reducing spam, waving goodbye to banner ads and recreating an image that attracts your target audience. In a market that is saturated with ads, prospective customers are put off by countless ads and eventually ignore them all. As such, online marketing needs to look at new ways of connecting their customers to the brand. Finding …
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Online advertising can be a costly business. Although a successful campaign can bring incredible rewards, the opposite is also true. In a busy sector, if you get your strategy wrong, you can burn through a budget with terrifying speed, often with little to show for it. Your landing pages can make or break a campaign’s profitability. High-quality pages with excellent …
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According to an August 2016 article published by eConsultancy, businesses across multiple industries use just half a percent of the data available to them. One reason for this is the wrong assumption that only large corporations have the power to analyze such massive amounts of data and make it work to their advantage. The reality is that businesses of any …
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