We’re excited to announce the expansion of our remit with Meraas to include Dubai Harbour. Set to open in October 2020, Dubai Harbour will be an iconic, innovative and luxurious waterfront development, creating a world-class maritime facility with the biggest and most advanced cruise terminal and marina in the region. For more information about this news please contact pr at …
Read More3 Free Ways to Use Influencer Marketing to Grow Your Business
Are you a small business owner enticed by the potential of influencer marketing? Do you like the idea of increased sales via influencer outreach, yet know your small business’ marketing budget won’t allow for such expenditures? You can use influencer marketing to grow your small business even if you can’t afford to pay for the services of a well-known influencer. Incorporate the …
Read MoreConvert Curiosity into Customers with a 3-Stage Content Marketing Funnel
E-commerce may be worth billions globally, but it can be difficult for smaller web retailers to get a piece of the pie. The majority of consumer purchases are made at established giants like Amazon, or from retailers the customer has used before. Of those transactions that remain, the buying journey most often begins with an informational web search, where the …
Read MoreWe’re thrilled to announce the launch of our client Etisalat’s new groundbreaking service, Connect.ae, a hyper-local search engine designed to bring together buyers and sellers in the UAE through exclusive discounts and promotions. Connect.ae has partnered with high profile services like Booking.com, Careem ,Zomato, Shopinc.com and has established plans to partner with more brands in the future. Through Connect.ae, users …
Read MoreWe’re excited to announce that our client portal can now track Knowledge Panel rankings. Our retained SEO clients will have seen this new update reflected in their online portal. Previously, our tool could detect not only organic results in SERPs, but also paid and vertical search results such as ads and videos. We’ve now added two more types of results, …
Read MoreThree Technologies That Marketers Need to Prepare For in 2019
If you are a marketer, your New Year’s resolutions for 2019 should include learning more about how technology will change your profession. With social media and other technologies moving to the core of consumer marketing faster than ever before, it’s important to make sure that you don’t shift focus away from it. Live content is going to be bigger In …
Read MoreCountless small businesses use local search engine optimization (SEO) to attract new customers and increase their market presence. This digital marketing strategy is designed to increase a business’s organic, unpaid visibility in search engine results pages (SERPs) for search queries with local intent. If you own a small business, though, you might be skeptical of local SEO and whether it’s …
Read MoreThe Benefits of Developing Evergreen Content for Your Website
No matter how professional and inviting your business website’s design is, it’s the content that will turn visitors into long-term customers. Creating evergreen content is a great way to help with this. When content is considered evergreen, it means that it covers subjects that will continue to stay relevant for many years. This type of content is usually written in …
Read MoreSandstorm Adds Swiss Watchmaker to Roster of Search Advertising Clients
We’re thrilled to announce the addition of Swatch watches to our roster of Search and Display advertising clients in the UAE. Our client Rivoli Group is the official retailer for SWATCH across United Arab Emirates, Qatar, Bahrain and Oman. Established in 1982 by Nicolas G. Hayek, SWATCH is recognized as one of the world’s most fashionable brands for Swiss watches …
Read More7 Copywriting Mistakes to Avoid When Creating Content for Your Website
High-quality content is your website’s most valuable asset. It turns your website into a resource that other people want to use, resulting in higher traffic. And as your website becomes more popular, search engines will take notice by ranking it higher in the search results. When writing articles, blog posts and other forms of content for your website, though, you …
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