Voice search optimisation is no longer a niche consideration. Voice searches are comprising a larger than ever percentage of mobile searches which, in turn, are also becoming the favoured method of making web inquiries. A website that isn’t correctly optimised for voice search risks losing out on a significant amount of traffic. These five tips will enable you to boost …
Read More11 Ways to Up Your Holiday Season Content Marketing Game
According to data from Statista Research, in 2019, U.S. holiday season e-commerce spending is projected to surpass 135 billion U.S. dollars. This is fabulous news for businesses hoping to finish off 2019 with a bang. Business owners hoping to maximize their growth opportunities during the Christmas holiday season can improve their odds of increased sales rates by doubling down on …
Read MoreSandstorm Appointed Lead SEM & Analytics Agency for DSA Investments Group
We are super thrilled to announce that we have been appointed as lead SEM and Analytics agency for Dubai-based DSA Investments Group. The DSA Group of Companies is an international organisation working to provide investment capital, unique business development skills, and strategic guidance. Through their extensive and high-level international network of strategic relationships and technological knowledge they can assist companies …
Read More9 e-Marketing tips to increase your sales on “Black Friday”
What is Black Friday? It is the day after the US holiday of Thanksgiving, regarded as the first day of the holiday shopping season, on which retailers make major discounts to online and offline shoppers. It also has its equivalent in the Middle East with White Friday (Souq.com, now Amazon) and Yellow Friday (noon) Black Term coined in Philadelphia, USA …
Read MoreUAE National Day [Also dubbed Spirit of the Union] is a few days away. It’s regarded as one of the most important UAE holidays when the 7 Emirates united with grand celebrations happening across the country. 5 important factors to consider when sending out your well wishes to your Emirati followers: 1. Content Visual Your visual content should have a …
Read MoreOur team rounded up 9 Must-have gadgets for any on-the-go digital marketer, influencer or Social Media Manager. Your phone is of course the number item you should invest in and then comes the accessories. here are some of our picks to help you up your game. 1. High Quality noise cancellation headphones for when you are travelling or in a …
Read MoreOne of Google’s most recent search updates has brought with it the BERT algorithm, which is designed to improve Google’s understanding of user intent behind each search, subsequently providing more relevant results for users. According to Google, BERT will affect up to 10 percent of searches and will have an impact on certain brands’ visibility in search engines and traffic …
Read MoreHow to Optimize Your Local Business for ‘Near Me’ Searches on Google
Search queries containing the phrase “near me” are becoming more common on Google. According to the Mountain View company’s Think With Insights department, the number of “near me” searches performed by users has increased by 500 percent from 2016 to 2018. If your business operates out of a brick-and-mortar store or location, you should take advantage of this trend by …
Read MoreMaster Class: Omar Kattan discusses User-Centric SEO at DigiMarCon Dubai, 2019
DigiMarCon Middle East 2019 took place on October 22nd to 23rd, 2019 at the Hyatt Regency in Dubai, UAE. Sessions focused on building traffic, expanding brand awareness, improving customer service, and gaining insight into today’s latest digital tools. Our CSO Omar Kattan, SEO thought leader, provided a Master class on SEO and specifically how user-centricity is the key to success. …
Read MoreWhat Is Bluetooth Marketing? Bluetooth marketing is one of the least understood but most powerful marketing tools available to any twenty-first-century enterprise. The business world is more competitive than ever, and getting your message heard over the noise of the competition needs you to take advantage of every available technology. Done well, Bluetooth marketing can get your business’s UVP (unique …
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