21
Jan
man in front of laptop planning website

Want to Improve Your SEO Rank? Learn How to Use a Content Silo

As far as search engine optimization is concerned, people often place their content randomly within a website or blog, but this mistake will reduce the effectiveness of any SEO effort. If you would like to combat this problem so that you don’t fall into the same trap, then learning how to use a content silo is a smart move. You …

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14
Jan
laptop coffee

4 Essential Tips to Improve Your Pay-Per-Click Ad Campaign

Pay-per-click (PPC) advertisements can be highly effective for businesses wanting to bring in more customers, launch a new product or build a recognizable brand. PPC advertising can be extremely cost effective, particularly when campaigns are targeted and designed for a specific audience. The effectiveness of any PPC ad campaign will depend on a number of factors, but there are a …

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8
Jan
search-compass-2

5 Tips to Improve Your Keyword Research

Keyword research can make or break SEO content. Choosing the wrong keywords, or ones that don’t relate to each other, can cause your website’s search engine rank to fall. Search engines are programmed to show their readers content which is relevant, and choosing keywords is a large part of ensuring that your content is shown to the right readers. 1. …

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25
Dec
merry-xmas-sandstorm-2016

As Another Blockbuster Year Comes to A Close…

As we close 2016, and reflecting back on a blockbuster year for Sandstorm Digital ® FZE with a number of high profile new business wins and retention of existing clients, I wanted to (on behalf of all of us at Sandstorm Digital), wish you, all our clients, partners, suppliers and fans all the best this festive season and for the …

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12
Dec
search box

4 Ways To Increase Click-Through Rates In Online Search Results

Tracking the click-through rates of search engine listings is something that should be a part of every SEO campaign. While click-through rates might not seem like the most exciting aspect of search engine optimization, they provide important insight that can be used to increase website traffic dramatically, and in turn, attract more leads and sales for your business. Here are …

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27
Nov
kite beach website screenshot

Launch of Meraas Client Kite Beach Website

We’re excited to announce the soft launch of our client Meraas’ Kite Beach website. Sandstorm worked behind the scenes to ensure the site is launched with SEO and UX best practices to guarantee optimum performance in search engines such as Google. Sandstorm was appointed by Meraas back in April to assist in SEO (search engine optimization) UX and Analytics best …

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4
Nov
YouTube SEO Basics

YouTube SEO Basics: Titles, Descriptions and Tags

Although most people never stop to think about it, YouTube is one of the largest search engines in the world, providing millions upon millions of video results spanning almost every topic imaginable. Just like content listed on any other search engine, YouTube videos need to be optimized in order to rank highly in search results. SEO on YouTube primarily centers …

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24
Oct
10-how-to-use-googles-penguin-4-0-algorithm-to-your-advantage-9

How to Use Google’s Penguin 4.0 Algorithm to Your Advantage

Google’s newest search algorithm, Penguin 4.0, had SEO professionals talking, panicking, and speculating when it went live on September 23. The update has two major components that will affect SEO: scope, timing, and automation. Here’s what the changes mean for you and how you can play nicely with Penguin 4.0: The point of Penguin Penguin is Google’s initiative to combat …

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20
Oct
tov-dubai

Client News: Launch of Meraas’ The Outlet Village

We’re excited to announce the successful launch of our client  Meraas’ The Outlet Village in Jabal Ali, Dubai as well as the website which we’re proud to have been strategically involved in. We’re proud of the amazing work contributed by the Sandstorm Digital Team to get the website live and performing exceptionally well. The entire team at Sandstorm Digital wishes the …

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