29
Mar
Fred Algo

Google’s Fred Algo: The Sandstorm Low Down sandstormdigital.com

By now you must have heard about the infamous Fred Algo update.  If you haven’t, here’s a quick summary of pertinent facts and our recommendations. Name: Fred Algo Update. Why is is called that? : Google’s Gary Illyes, jokingly suggested that all updates be named “Fred.” from now on.  The SEO community agreed and there you go. Who does it affect? : …




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27
Mar

The 10 Commandments of Social Media Marketing

Social media marketing remains a powerful tool in the right hands. In the wrong hands, it’s about as useful as a screen door on a submarine. The problem is since it’s comparatively new, most people have no idea what to do with it at the start. While you can figure it out eventually, it’ll cost your business time it likely …




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20
Mar

Sandstorm Awarded Google Advertising (AdWords) Partner Badge

We’re thrilled to announce that Sandstorm Digital FZE was today awarded the Google Adwords Advertising Partner badge. The Award was provided to Sandstorm Digital FZE after we’ve demonstrated “Expertise” in the Adwords advertising program coupled with consistent client revenue growth as well as meeting specific client campaigns performance criteria. We’re proud of our brilliant team and the fact that we …




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19
Mar
remarketing

Digital Advertising: Are you Making the Most Out of Your Budget?

Digital advertising is an exciting field because of the technology and innovation behind it. Yet in spite of the possibilities it offers, it’s become formulaic: it’s a cycle of segmentation, blasting, and performance attribution. You then tweak the reach and frequency of campaigns, rinse, and repeat. At first blush, this segment-blast-measure approach works fine. After all, it’s an effective methodology …




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17
Mar

5 Landing Page Mistakes You Need to Watch Out For

Landing pages are an essential part of a website. Specifically, they are standalone pages that are made to meet a specific objective. This may revolve around converting visitors into subscribers, selling a product, or inviting visitors to sign up for a service. Regardless of purpose, landing pages are a must have for most websites. Brands who optimize their landing pages …




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13
Mar
Local SEO

Local SEO Strategies: How to Maximize Your Brand’s Visibility Online

Implementing a local SEO strategy is an essential part of your company’s online marketing plan. In fact, 85 percent of consumers use the internet to search for local services. Ignoring local SEO is like planning a ribbon-cutting ceremony for your business without mailing invitations. If your company’s goal is to attract local customers who need your service, you must invite …




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5
Mar

Odessa Office Now Open – We’re Hiring!

Due to recent new biz growth we are thrilled to announce the opening of our latest office in Odessa, Ukraine. The office will cater to our European clients and act as our global #martech hub to service all our clients. We are currently seeking to recruit for the following roles: Office Assistant App Developers PPC Execs. If you’re interested, contact …




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1
Mar

New Business Win: Sandstorm Secures Major Retail Client

We are excited to announce that Sandstorm Digital has been appointed by Rivoli Group, one of the region’s top retail groups, to manage the Paid Search Campaigns for their online store. The Rivoli Group Brands under our remit include: AnneKlein, Armitron, Balmain, Blancpain, Breguet, Bremont, Bulova, Calvin Klein, CAT,  Certina, Coach, Continental, Cruiser, Diesel, Emilio Pucci, Ermenegildo Zegna, EverSwiss, Favre …




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23
Feb
remarketing

Stop Stalking Customers with Remarketing Campaigns and Start Targeting

One of the most common concerns that people have about remarketing campaigns is hassling customers by following them around the internet. It is an understandable concern, as it usually comes from personal experience. While consumers are becoming more familiar with remarketing ads, they are still often uneasy when they are bombarded with ads minutes after leaving a website. However, remarketing …




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16
Feb

Beta Launch of Meraas Client Qasr Al Sultan Website

We’re pleased to announce the beta launch of our client Meraas‘ Qasr Al Sultan website. Sandstorm worked behind the scenes to ensure the site is launched with SEO and UX best practices to guarantee optimum performance in search engines such as Google. The Qasr Al Sultan website experience much like the real life experience allows you to step back in time …




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