Page speed is considered one of many essential factors for determining ranking on Google and the first impression a first-time customer has with interacting with your website. Because speed is a critical factor, we will share some tips to optimize your website’s speed in this episode of the DiGi Files. There are many reasons to optimizing your website page speed the …
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Ramadan is celebrated by so many people around the world, with the shift of new consumer behavior during the fasting month we, as marketers, require more insights to help guide our campaigns. We have rounded up some fun facts to be mindful of when planning your next Ramadan campaign. Understanding your customers using data-driven insights can accelerate your marketing results. …
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Facebook silently announced that Facebook Analytics will no longer be available after June 30th, 2021. Facebook provided ample time for marketers to export their data and options for alternative tools to track activity and understand how users interact with your brand. Marketers using this tool for Facebook stats will need to shift to use other tools such as Facebook …
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Your site’s authority and organic ranking aren’t just measured by what you do on your site, it’s also how your site is viewed by others. Link building, which is the links that point to your site have a significant effect on your overall digital performance. You need to leverage your online Public Relations (PR) and partnerships to succeed in your …
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Before we start, let’s address the elephant in the room. What is ephemeral? It is defined as ‘lasting for a short time’, basically, a fancy buzz word for temporary. Ephemeral content is regaining popularity with social media platforms and is trending once more with the introduction of Fleet on Twitter and Clubhouse (a new audio platform) We know that …
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We are all familiar with tracking various metrics related to digital marketing campaigns. However, if call tracking is not integrated into your campaign’s metrics, you are missing a critical insight into the performance of your campaigns. In the latest DiGi Files episode, Tewfic, Head of Paid Media, explains call tracking and how it can help maximize the return on investment …
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Google Ads is a powerful platform for advertising your business, Mila, Paid Media Manager for Sandstorm Digital taps into the platform and discusses 5 Common Mistakes to Avoid on Google Ads. A well-managed Google Ads account can drive tons of valuable traffic to your website. If not handled properly though, it will not have optimum success. Mila offers some tips …
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Most businesses create a website without being aware of the benefits of having one. Ali, Chief Creative Officer at Sandstorm Digital goes into depth about the importance and benefits of having a website in our latest DiGi Files episode. 1) Effective Marketing Tool Just by having an up and running online presence, you have directed targeted traffic to your site …
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A chess game, just like Search Engine Optimization (SEO), needs a well-thought-out strategy for it to be successful. SEO strategies are ever-changing because you need to use your insights to tweak a few things to respond to your audience’s needs. Adapting to the circumstances in the midst of the game is important for your success in both Chess and SEO. …
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Reach your ideal customer by using a lookalike audience to scale up your ad targeting. Daria, Paid Media Manager at Sandstorm, shares her thoughts on building new audiences using existing sources, in other words, audiences who have previously taken an action on your site. What are the characteristics of a lookalike audience? In order to create a highly relevant and …
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