Omar Kattan, CSO, Sandstorm Digital breaks down SEO Trends to watch out for in 2022 in order to get ahead of the curve. Multitask United Model [MUM] We saw major algorithm changes with the roll out of MUM, this is the way Google processes and understands content on a page and improving quality of search results using advanced artificial intelligence. …
Read MoreMetaverse: What you need to know
Virtual reality (VR) and augmented reality (AR) isn’t really new, but we’ve been hearing a lot of chatter lately about metaverse. In late 2021, Zuckerberg announced a shift in focus to the metaverse and the next stage of digital connection by also changing its name to Meta. On their website, it states “The metaverse is the next evolution of social …
Read MoreNew Client Win: We’re Thrilled to Announce the Addition of MEREX to our Client Roster
We are thrilled and proud to announce the addition of MEREX to our roster of clients in the UAE. This new client win came after a 4 month long competitive pitch against some of the UAE’s best digital marketing agencies. Merex Investment Group is a Dubai-based retail joint venture that owns and operates a diversified portfolio of remarkable retail assets …
Read MorePathways- A next Generation AI architecture: 5 Things You Need To Know
Pathways is a new machine learning system being developed by Google Research, that will handle many tasks at once, more efficiently. This is remarkable progress in the field of artificial intelligence. Watch Youtube video Introducing Pathways here. 5 things you need to know about the next generation AI architecture, Pathways: Today’s AI systems are trained to do only one thing. …
Read More2021 has been a very busy year for Search Engine Optimization(SEO) experts as Google made thousands of algorithm updates, some were so significant that they needed to be done in two parts!! Although these updates can sometimes impact your site negatively, it is done to ensure the most relevant and reliable results for the users, so you must stay on …
Read MoreAs 2021 comes to a close, we are prepping for drastic changes heading into 2022 for paid advertising. The biggest driver of change has been tighter control on privacy which has led to new features and technical enhancements which will force Pay-Per-Click (PPC) experts to find new ways to collect data in order to optimize campaign performance. Tracking changes just …
Read MoreDubai, UAE – The Winners of the MENA SEARCH AWARDS 2021 were announced on Thursday 25th November 2021. Sandstorm Digital ® Worldwide were finalists in 11 categories and took home 3 awards alongside their clients National Bonds and Arada Living, in the following categories: BEST PERFORMANCE CAMPAIGN BEST USE OF SEARCH – FINANCE BEST USE OF SEARCH – REAL ESTATE …
Read MoreIs Content Recency a Google Ranking Factor?
Content recency refers to recently published, updated, or rewritten content. New content is more appealing and will most likely boost your search engine result page ranking (SERP) but how important is it as a ranking factor? Content Recency is part of Google’s ranking factor since 2011. In 2010 Google announced that the Caffeine update favors recently published or updated content, …
Read MoreThe main focus of SEO is to provide a better user experience, ensuring image ALT text is in context with the page is part of the enhanced experience. In some instances, the alt text is automatically written but you have a chance to change the text. In addition, ALT text is about accessibility for the visually impaired, so you want …
Read MoreNew Client Announcement: Manbat – Promoting Food Security & Sustainability
Sandstorm Digital is pleased to announce the addition of Manbat, in partnership with the Ministry of Climate Change and Environment to our latest client portfolio. Sandstorm will be working closely with Manbat on paid search to boost the brand’s exposure in the UAE market. About Manbat Manbat is a partnership between Arada and the Ministry of Climate Change and Environment, to celebrate and promote the …
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