27
Apr
analytics-graph

Conversion Optimization Through Google Analytics

Google Analytics provides a wealth of data for those looking to optimize their conversion, whether a webmaster is interested in very basic site tweaks or a comprehensive testing process. Optimizing your conversion often requires a level of experimentation, and Google Analytics can give you insight into changes that may be beneficial, in addition to showing you exactly how these changes …

Read More0
23
Apr

Review: Periscope vs Meerkat – The Battle for Live Streaming

In a world of smart devices, the applications you use define your experience. Users are constantly on the lookout for the best app to share their reality with. In previous years, the battle has been between Facebook, Instagram, and Snapchat. However, the recent debate has become a Facebook-vs-MySpace style duel between live-streaming apps, Periscope and Meerkat. The consensus seems to …

Read More0
26
Mar
disavow

An Introduction to Google’s Disavow Tool

Released in October, 2013, Google’s Disavow Tool is designed to allow webmasters to tell Google to disregard certain links to their websites. However, many less experienced webmasters are put off by the fact that Google claims that the Disavow Tool is an advanced feature and that it should be used with caution. After all, just as the tool has the …

Read More0
20
Mar
URL Browser

10 Tips for Structuring Your Website’s URLs

Although the search engine crawlers are getting more sophisticated every year, it is still not quite true that they can make sense of any URL. Optimising your website’s URLs, particularly if you use a content management system which automatically assigns URLs to pages, remains important both for the search engines and for your visitors. The following tips will help you …

Read More0
11
Mar

Five Common Content Marketing Mistakes

Nearly every content marketer has experienced this frustration: You’ve planned your strategy, done all the necessary research and created interesting content, but you’re not getting results. The new leads and increased sales you expected haven’t materialized. While content marketing can be a powerful tool when done correctly, a few errors can sabotage your efforts. Let’s review some of the most …

Read More0
24
Feb
penalty

Understanding Google’s Thin Content Penalty

  As the world’s largest search engine continues to crack down on spam, many marketers have seen a considerable drop in their profits in recent years, and a large number of affiliate marketers in particular have seen their profits go from five figures per month to nothing overnight. Google’s algorithms are constantly evolving to weed out content that provides nothing …

Read More0
12
Feb
graph on laptop

5 Social Media Content KPIs Your Should Measure Today

Key performance indicators, return on investment, metrics, and analytics…, everyone who is anyone on social media can’t stop talking about these. Any business owner who has a social media presence wants to know if messages are being seen and read. More importantly, they want to know if social media marketing is contributing to the business in a positive way. The …

Read More0
26
Jan
adwords ad copywiter

How to Write AdWords Copy that Works

Google AdWords is one of the most popular pay-per-click (PPC) advertising platforms in the world, and millions of websites use its publisher’s component AdSense to bring in some extra revenue. AdWords displays context-relevant ads determined by the contents of the page that they are being displayed on, while advertisers pay a few cents every time someone clicks on one of …

Read More0
13
Jan
startup homepage computer

Secrets of a Home Page: 10 Second Lead Generation

You meet new people almost every day. And every single time, within the first ten seconds of meeting that new person, you will generate a general impression. Sometimes that first impression turns out to be wrong. Nevertheless, it can have a lasting impact on your opinion of that person. The same goes for a company website. Your website, and your …

Read More0

Contact Us