We are excited to be shortlisted for three awards at the 2022 MENA Search Awards this year. After winning three awards at last year’s MENA Search Awards, we are delighted that our team’s hard work is being recognized as some of the best in the region. Together with our clients, we’ve been nominated for the following categories: BEST USE OF …
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The FIFA world cup 2022 is less than a month away and we have some guidance and insights from Google on how to optimize campaigns during the most ‘digital’ world cup. According to Google, interest in the World Cup started as early as July 2022. Because curiosity around this year’s World Cup is high, being present on Search is important. …
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Published ‘as is’ from a Press Release. October 18th, 2020 Google released a new study conducted by Ipsos that highlights key shopping habits of consumers in the UAE and Saudi Arabia ahead of this year’s Black Friday shopping season, from October to December. According to Google’s internal data, consumers in the UAE, Saudi Arabia, and Egypt are amongst the most …
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Sometimes, you need inspiration to help you create content. Check out these two tools to help you find trending topics for your industry so that you can optimize your search engine optimization (SEO). Exploding Topics The aim of the software is to provide you with ideas for content based on topics that are or are about to become more popular. …
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On September 26, 2022, the second Google Core Algo Update of 2022 rolled out in parallel to the Helpful Content Update. Many webmasters witnessed ranking fluctuations into October but it appears to have settled down now. Our Recommendations As always, and as with every core algo update our advice is to focus on offering the best content you can. That’s …
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There are many search engine optimization resources out there, but here are four powerful SEO tools we recommend to help you increase your organic search ranking. Google Search Console (GSC) GSC is the most popular free tool by Google, it’ll show you all the keywords you are getting impressions for. You can troubleshoot technical SEO problems, expedite site indexing, …
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Some very exciting new search features were introduced at Google’s Search On 2022. The event included a range of Google Search experts discussing the latest features and tools that make search more natural and intuitive to find what you’re looking for. Google’s mission is to “Organize the world’s information and make it universally accessible and useful.” It’s transforming search from …
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Should marketers be concerned about the takeover of Twitter by Elon Musk? Earlier this year, Elon Musk offered to buy Twitter and ‘unlock’ its potential but soon after wanted to terminate his acquisition. This week, Twitter shareholders approved Elon Musk’s proposed $44 billion buyout, paving the way for a trial next month to determine the deal’s fate. If you are …
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Four months after the May 2022 Core Update, Google releases the September 2022 Broad Core Update, the second update of 2022, it will take about two weeks to roll out. Since it just went live, we can’t tell immediately if it’s a significant update. Although it comes days after the helpful content update, Google hinted that they are not related. …
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Google started rolling out the new site-wide helpful content update On August 25th to ensure user-friendly content is the priority and not written solely for search engine ranking. This roll-out could take several weeks to complete. The ultimate objective of this update is to ensure users find high-quality content, aiming to encourage content that feels authentic and useful in search. …
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