12
May

Are You Using Google Smart Lists in Your Business?

Business owners are always looking for ways to simplify or supplement their advertising campaigns. Scaling an online business requires multiple traffic sources, so every advertising platform offers growth potential. While many traffic streams, including SEO and PPC, are mature and established, there are others that are untapped by the average entrepreneur. Google Smart Lists is not an entirely new method …

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6
May

Sandstorm Signs Global Forex Client

We’re excited to announce the signing of an amazing new award-winning client and leader in the Forex Trading field; ThinkForex. The mandate of the engagement is to provide digital support for the local operation located out of the Dubai office which was set-up just over a year ago after the acquisition of Admiral Markets. ThinkForex signed Sandstorm earlier this month due …

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3
May

How to Use Google Keyword Planner To Boost Your SEO

Google Keyword Planner is essential for ensuring your website ranks as high as possible in Google’s search engine results. It offers an array of tools that help you identify popular keywords and keyword phrases, allowing you to focus your SEO efforts. In addition, Google Keyword Planner will filter keyword research results to weed out poorly performing keywords. It can also …

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28
Apr

5 Tips for Creating Irresistible Calls to Action

The call to action (CTA) is the single most important element of any lead capture page or any other kind of promotional content. If your landing page is getting a lot of traffic, but at the same time is failing to convert, the problem may lie within the CTA. Perhaps it’s not easily noticeable or it makes people suspicious and …

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17
Apr

How to Create Marketing Funnels for Skeptical Buyers

Finding new customers is one of the trickiest parts of running an online business. One of the most common, and also easiest, methods is to target prospects with a buying intent. If a person is already considering a purchase, getting them to take the next step is not too hard. However, this method ignores a huge proportion of individuals who …

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11
Apr

New Client Win: Sandstorm Adds Merass to its Portfolio

We’re excited to announce that Sandstorm Digital has added Meraas to its portfolio of clients. The engagement will see us working closely with the client on digital strategy, SEO and Content Marketing. We’re thrilled with this win and the addition of this prestigious client to our portfolio of other high profile clients including Etisalat earlier this month and NBAD last …

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8
Apr

Google’s 3rd Most Important Ranking Factor & Why You Should Care

Towards the end of last year, and during UAE Innovation Week, I presented about the future of search. One of the areas I covered was Google’s “RankBrain“‬. Google has confirmed that RankBrain is one of the top three ranking factors for search engine results placement. The first and second most important, not in order, are content and links. The third …

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16
Mar

New Business Win: Etisalat Joins our Client Roster

We’re thrilled to announce that Etisalat appointed Sandstorm Digital FZE as the agency of choice to handle all digital activities for the newly launched hyper local search engine and APP connect.ae. The win came after an extensive pitch process against other agencies in the UAE in which Sandstorm came on top. We’re excited about this news and look forward to …

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11
Mar

Sandstorm is Now Officially AMP Compliant

We’re excited to announce that as of today, the Sandstorm Digital content platform is officially AMP compliant. Over the weekend we’ve added support for the Accelerated Mobile Pages (AMP) Project, which is a Google-led open source initiative that aims to provide mobile optimized content that can load instantly everywhere. As of today, all posts on our website now have dynamically generated …

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