26
May
Business Man with Apps and Mobile

Mobile App Store Optimization: A Guide to Better Ranking

+-*  Mobile apps are changing the way UAE does business online. More users continue to gravitate towards mobile devices for shopping, reading, and searching the web. Most marketing people know the ins and outs of search engine optimization, but mobile apps also change the way optimization works for success. According to GulfNews.com, the UAE controls 60% of mobile application development. …

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24
May
254370-20150524

12 Ways to Optimize Your eCommerce Site for SEO

+-*  The UAE is ranked as the largest e-commerce market in the Middle East and North Africa region. According to Dubai Chamber statistics based on PayPal data, the size of the UAE market is expected to reach US$5.1 billion by the end of 2015, and $10 billion by 2018. According to  Sarwant Singh, the head of Frost & Sullivan’s visionary innovation …

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13
May
Newspaper coming out of laptop screen

How to Build Authority and Backlinks with a Roundup Article

+-*Every business owner is trying to gain some visibility for their product or service, but it is easy to go unnoticed in the online world. With everyone scrambling for attention, getting endorsed by an authority figure can bring many benefits. From a traffic and SEO perspective, getting backlinks from respected industry websites can lead to a better search engine position …

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7
May
Remarketing Screens

A Beginner’s Guide to Remarketing

+-*If you have spent even a little time online, there have probably been times when you thought you were being stalked. Not by the government or the NSA, but by corporations trying to pitch you products. You enter a Google search for exercise tips, and pretty soon you are seeing banner ads for treadmills and nutritional supplements. Whether you are …

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27
Apr
three_dimensional_graph_growth_800_wht_10611

Conversion Optimization Through Google Analytics

+-*Google Analytics provides a wealth of data for those looking to optimize their conversion, whether a webmaster is interested in very basic site tweaks or a comprehensive testing process. Optimizing your conversion often requires a level of experimentation, and Google Analytics can give you insight into changes that may be beneficial, in addition to showing you exactly how these changes …

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23
Apr
meerkatperiscope

Review: Periscope vs Meerkat – The Battle for Live Streaming

+-*In a world of smart devices, the applications you use define your experience. Users are constantly on the lookout for the best app to share their reality with. In previous years, the battle has been between Facebook, Instagram, and Snapchat. However, the recent debate has become a Facebook-vs-MySpace style duel between live-streaming apps, Periscope and Meerkat. The consensus seems to …

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1
Apr
smart_phone_tech_fix

Attn. Marketers: Mobile Friendliness & Speed Now Top Priority

+-*  Google is now increasingly focusing on Mobile friendliness and speed of websites.  These need to be prioritized by marketers to ensure optimum mobile SEO performance. Google officials reported that more than 200 factors played into the mobile-friendliness of a webpage. Factors include font size, button-to-button distances, scannable content and site responsive design. Sites that meet the mobile criteria are awarded …

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28
Mar
people pyramid

Leveraging Influencers to Close More Sales

+-*  Decision makers often rely on the advice of trusted associates to make important purchasing decisions. Buying teams are often formed to assist decision makers when a single purchase could have a significant impact on the future of a business. Selling products and services to businesses, therefore, requires an understanding of the organizational dynamics that can influence the purchasing decision. …

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26
Mar
figure prohibit stop

An Introductory Guide to Google’s Disavow Tool

+-*Released in October, 2013, Google’s Disavow Tool is designed to allow webmasters to tell Google to disregard certain links to their websites. However, many less experienced webmasters are put off by the fact that Google claims that the Disavow Tool is an advanced feature and that it should be used with caution. After all, just as the tool has the …

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20
Mar
browser window urls

10 Tips for Structuring Your Website’s URLs

+-*Although the search engine crawlers are getting more sophisticated every year, it is still not quite true that they can make sense of any URL. Optimising your website’s URLs, particularly if you use a content management system which automatically assigns URLs to pages, remains important both for the search engines and for your visitors. The following tips will help you …

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