Man Sending Email via Smartphone

8 Email Marketing Tips for a Higher Conversion Rate

  Despite the popularity of social media, email marketing is still the most effective way to communicate directly with your audience. Email open rates may have fallen over the years, but conversion rates remain consistent and reliable. Success rates will only apply to those who implement proven techniques, though, with ill-considered and generic emails going unopened. If you can follow …

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Google Twitter Deal

Twitter Google Deal: What Businesses Need to Know

  If you’re a business owner, it’s important to understand the changes coming to Twitter, as well as how they can potentially impact your business. In February, a deal was reached between Google and Twitter to allow Google direct access to the Twitter firehose (the term used to refer to the constant stream of data generated every second by Twitter …

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Influencer Marketing Primer: The Whats and the Hows

  It can be hard for businesses or brands to build a personal relationship with an audience, because relationships usually happen between people, and businesses or brands are not people. One solution is to give a business or brand a more human face. Another is to use influencer marketing. An influencer is a person with his or her own sphere …

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Google App Indexing: A Guide to Better Android Search Visibility

  Google introduced apps into its search results recently. This means that mobile app developers can now create searchable content within their apps that then show up for search queries. To work with Android mobile app indexing, you need access to your app’s code and an understanding of how to write intents and filters for Android. This guide gets you …

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8 Steps To Your First DIY iPhone App

  At Sandstorm Digital, we love building apps for our clients. Given the explosion in app development, and especially in Dubai which accounts for 60% of mobile application development in Middle East, it is one of our core product offerings. There are many reasons to create an iPhone app: perhaps you want to promote your business, spark the next iPhone gaming craze, …

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Business Man with Apps and Mobile

Mobile App Store Optimization: A Guide to Better Ranking

  Mobile apps are changing the way UAE does business online. More users continue to gravitate towards mobile devices for shopping, reading, and searching the web. Most marketing people know the ins and outs of search engine optimization, but mobile apps also change the way optimization works for success. According to GulfNews.com, the UAE controls 60% of mobile application development. …

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12 Ways to Optimize Your eCommerce Site for SEO

  The UAE is ranked as the largest e-commerce market in the Middle East and North Africa region. According to Dubai Chamber statistics based on PayPal data, the size of the UAE market is expected to reach US$5.1 billion by the end of 2015, and $10 billion by 2018. According to  Sarwant Singh, the head of Frost & Sullivan’s visionary innovation …

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Newspaper coming out of laptop screen

How to Build Authority and Backlinks with a Roundup Article

Every business owner is trying to gain some visibility for their product or service, but it is easy to go unnoticed in the online world. With everyone scrambling for attention, getting endorsed by an authority figure can bring many benefits. From a traffic and SEO perspective, getting backlinks from respected industry websites can lead to a better search engine position …

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Remarketing Screens

A Beginner’s Guide to Remarketing

If you have spent even a little time online, there have probably been times when you thought you were being stalked. Not by the government or the NSA, but by corporations trying to pitch you products. You enter a Google search for exercise tips, and pretty soon you are seeing banner ads for treadmills and nutritional supplements. Whether you are …

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Conversion Optimization Through Google Analytics

Google Analytics provides a wealth of data for those looking to optimize their conversion, whether a webmaster is interested in very basic site tweaks or a comprehensive testing process. Optimizing your conversion often requires a level of experimentation, and Google Analytics can give you insight into changes that may be beneficial, in addition to showing you exactly how these changes …

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