The synergy between Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO) can be a game-changer for businesses aiming to maximize their online presence. For clients seeking a digital marketing agency that excels in both PPC and SEO, achieving a seamless integration of these strategies is essential. In this blog post, we’ll explore five effective ways to get PPC and SEO …
Read MoreIn the dynamic landscape of digital marketing, capturing the attention of Generation Z – or Gen Z- in the Middle East and North Africa (MENA) region requires a unique approach. Born between the mid-1990s and early 2010s, Gen Z is known for its short attention spans, digital savviness, and preference for visually engaging content. Video ads, when crafted strategically, can be …
Read MoreShould marketers be concerned about the takeover of Twitter by Elon Musk? Earlier this year, Elon Musk offered to buy Twitter and ‘unlock’ its potential but soon after wanted to terminate his acquisition. This week, Twitter shareholders approved Elon Musk’s proposed $44 billion buyout, paving the way for a trial next month to determine the deal’s fate. If you are …
Read MoreBefore we start, let’s address the elephant in the room. What is ephemeral? It is defined as ‘lasting for a short time’, basically, a fancy buzz word for temporary. Ephemeral content is regaining popularity with social media platforms and is trending once more with the introduction of Fleet on Twitter and Clubhouse (a new audio platform) We know that …
Read MoreClubhouse: New Audio-chat Social Networking App – Review
Have you heard of this new drop-in Audio App yet? There has been a buzz this week after Elon Musks made an appearance. As per the Clubhouse website, this invite-only app, is still in beta testing with only 2 million users. We were lucky enough to be invited. This past week, our team researched this app in order to share …
Read More3 Pillars of a Successful Facebook Ad Campaign – The DiGi Files – Episode 5
With 2.7 Billion Facebook users, which also includes Instagram. This Social media platform can’t be ignored when planning your paid media campaign strategy. Daria Biriukova, Paid Media Manager with Sandstorm Digital discusses the three main components of a successful Ads campaign in episode 5 of the DiGi Files. 1. Campaign Goals It’s important to use a relevant goal that will directly …
Read MoreOn October 15th 2020, Google Introduced ‘Hum to Search’ you can learn more details on Google’s blog here. We know a thing or two about digital marketing but have little vocal talents, so you can imagine the laughs we had testing the latest google feature, luckily Google doesn’t discriminate on unmusical users;) Here are 3 fun facts: You can hum, …
Read MoreLabor Day Weekend Blog Series: Why Invest in Search Engine Optimization?
A strong presence on search is key for your brand’s online success with approx. 5 billion daily searches on Google alone you want your brand to stand out in keyword searches relevant to your service/product. People have become more reliant on the internet since the beginning of the COVID-19 pandemic. Close to 50% increase in data usage has been reported. …
Read MoreLabor Day Weekend Blog Series: How to Shift Your Content marketing Strategy for Labor Day & Beyond
Grow your online business by standing out with content that speaks to your audience. A user-centric approach is key to a successful campaign. Here are a few things to think about while creating content. Monitor Trends It is a unique global crisis that includes pandemic and a recession that is why you have to revisit your users persona and behaviours. …
Read MoreLabor Day Weekend Blog Series: Online Success for Every Business
Labour day looks a bit different this year. It’s a bittersweet day with unemployment on the rise and businesses closing down, however, it’s important to celebrate the contributions of workers who have lost loved ones, have lost jobs and many who were deemed essential have had to keep working – at great risk to themselves and to their families. We …
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