Posts by Simon Bowthorpe

Cleaning-in-Progress

5 New Year’s Resolutions for Digital Marketers

After the abundant holiday season feasting, many people start thinking about New Year’s resolutions. Independently of whatever you have in mind regarding some of your personal habits, here are my 5 suggestions for Digital Marketers in 2013. Clean up your social media accounts Start January by going through your entire social media marketing campaign ...
Shifting Sands

Shifting Sands: 6 Keys To Choosing an Agency in the New Age of Brand Communications

Agency new business is won through a combination of great ideas (often “The Great Idea”), a competitive price and remuneration offering, personal chemistry between senior management on both sides of the table and an outstanding and compelling strategic approach. It’s no secret that most frequently business is lost due to poor client service and ...