A few days ago, Google, announced the next steps in its Artificial Intelligence (AI) Journey. With its rival, Microsoft looking to integrate ChatGPT into Bing, the announcement wasn’t a surprise to us, as this poses a big threat to the search giant. “We’ve been working on an experimental conversational AI service, powered by LaMDA, that we’re calling Bard. And today, …
Read MoreOn September 26, 2022, the second Google Core Algo Update of 2022 rolled out in parallel to the Helpful Content Update. Many webmasters witnessed ranking fluctuations into October but it appears to have settled down now. Our Recommendations As always, and as with every core algo update our advice is to focus on offering the best content you can. That’s …
Read MoreOn March 23rd Google updated its Algo to support the surfacing of quality product reviews in search results. This was the 3rd update for product reviews; the first (designed to reward content with first-hand research) went live in April 2021 and a second update followed in December of the same year. This is what Google said about this update… “Today, …
Read MoreThe newly published Google Search Engine Optimization (SEO) guide documents the HTTP status codes, network and DNS errors in detail that will impact your site’s performance in Google Search. In the document, Google covers the top 20 status codes that Googlebot encountered on the web, and the most prominent network and DNS errors. Below are the main topics included in …
Read MoreDuplicate content is a common problem encountered by webmasters. When you publish a piece of content on your website, it may appear on multiple URLs. Duplicate content such as this creates confusion in search engines’ algorithms while subsequently harming your website’s rankings. Search engines won’t rank multiple URLs featuring the same content. When they encounter duplicate content, they’ll pick a …
Read MoreMore and more consumers are using search engines to find information about local businesses. According to Moz, a staggering 84 billion local searches are performed each year in the United States alone. Consumers often turn to Google or Bing to learn more about nearby businesses, including their address, phone number, hours of operation and products or services. As a local …
Read MoreLocal search is a key component of a robust search engine optimization (SEO) strategy. A critical part of local SEO is understanding the Google 3-Pack and how it works. Whenever a user searches online for a local service, Google includes a map among the organic search results. The Google 3-Pack, or Local 3-Pack, refers to the map that displays places …
Read MoreHow to Optimize Your Local Business for ‘Near Me’ Searches on Google
Search queries containing the phrase “near me” are becoming more common on Google. According to the Mountain View company’s Think With Insights department, the number of “near me” searches performed by users has increased by 500 percent from 2016 to 2018. If your business operates out of a brick-and-mortar store or location, you should take advantage of this trend by …
Read MoreE-commerce Smartcuts: 4 Tactics for Amazing Conversion Rates
It’s the goal of every business owner to get the most out of their e-commerce store regarding traffic and sales conversions. Businesses allocate thousands of dollars and hundreds of man-hours to testing, monitoring, and creating new content. However, these aren’t the only activities that you can perform to increase your conversions. Below are a few technical tweaks that you can …
Read More10 Tips to Optimize Your PPC Landing Page for a Higher Conversion Rate
Whether you advertise on Google Ads, Bing Ads, Facebook Ads or any other pay-per-click (PPC) marketplace, you should optimize your landing page for conversions. By increasing your conversion rate, you’ll achieve a higher earnings per click (EPC), thereby making your PPC campaigns more profitable. 1) Add and Optimize CTA Every PPC landing page should have a clear, clickable call to …
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