Posts by Omar Kattan

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Workshop: SEO 101 – Digital News Publishing Sector

One of the important hubs for the news publishing sector in the Middle East and Gulf region is Dubai.  Actually, many of these regional offices are right here at our doorsteps in the heart of Media City. This got us thinking… Since a big part of Sandstorm’s mission is to disseminate digital knowledge, and with our relevant regional client ...
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Happy New Year – Bring on 2015!

As we bid farewell to 2014, and reflecting back on the past 12 months, I have to say, it’s been an amazing year for us, both in terms of learnings and growth. With multiple high profile regional and global client wins, exceptional work from an amazing team and unconditional support and trust in our work from some of the best clients we could ...
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Integrate SMM & PPC To Augment Sales This Holiday Season

As the web continues to become more social, the worlds of traditional paid online advertising and “free” social media marketing are becoming increasingly more convoluted. Pay-per-click campaigns that were once results-driven and entirely self-contained are beginning to produce long-term brand improvements, while free brand-driven social ...
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Marketing Prediction for 2015: Permission Marketing

In the Gold Rush days of online marketing (about 10 years ago), permission-based marketing meant a confirmed opt-in to the email newsletter. Scammers and spammers have since ruined what could have been a great way for legitimate marketers to communicate with prospects, and even though email marketing isn’t “dead” it’s a less-preferred ...
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Meet The Sandstorm Team – Nov 16 – in Dubai

On the 16th of November, our regional senior management team will be gathering here in Dubai for our 1st annual retreat to align our growth and thought leadership strategy for 2015 and to celebrate our 1 year anniversary.
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Facebook Launches ‘Facebook Media’ – What Marketers Need to Know

Are you using Facebook to grow your business? Does your social media team post frequent updates on Facebook to engage with your target audience? Facebook has just rolled out Facebook Media, a best practices guide for business users and public figures. Are you ready for immerse yourself in the nitty-gritty details? Here’s what you need to know: - ...
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How to Write a Mobile App Description That Sells

Your mobile app description is fundamentally a sales pitch. A description with a precise message will drive more visitors to your site, but added appeal, novelty, and creativity in the presentation can inspire a lot more interest. Use the guidelines below to craft your app description so that it sells. The Hook The best descriptions have a “hook” ...
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Google’s ‘Pigeon’ Update Brings Local Back Home [Curated]

The Google local search results were recently refurbished with a new algorithm update dubbed “Pigeon” by Search Engine Land. The aim behind this update according to Google is… “to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes ...
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Announcement: New Client Win – Souqalmal.com

I’m excited to announce our latest new client win, Souqalmal.com. Sandstorm Digital was awarded the contract to manage the SEO and content marketing activities of Souqalmal.com, the leading financial products comparison website in the Middle East. We’re proud to be associated with Souqalmal.com whose vision is to create a highly transparent ...
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TRA Workshop Presentation Slides: Social Media Marketing

Yesterday, I had the pleasure of running an eBiz Connect social media marketing workshop in Dubai. The event was organized and hosted by the Telecommunications Regulatory Authority (TRA) at their premises in Al Waheeda street. Attendance was high and I was thoroughly impressed with the Dubai Government’s ongoing initiatives to encourage ...