Posts by Omar Kattan

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Conversion Optimization Through Google Analytics

Google Analytics provides a wealth of data for those looking to optimize their conversion, whether a webmaster is interested in very basic site tweaks or a comprehensive testing process. Optimizing your conversion often requires a level of experimentation, and Google Analytics can give you insight into changes that may be beneficial, in addition to ...
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Review: Periscope vs Meerkat – The Battle for Live Streaming

In a world of smart devices, the applications you use define your experience. Users are constantly on the lookout for the best app to share their reality with. In previous years, the battle has been between Facebook, Instagram, and Snapchat. However, the recent debate has become a Facebook-vs-MySpace style duel between live-streaming apps, Periscope ...
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Leveraging Influencers to Close More Sales

Decision makers often rely on the advice of trusted associates to make important purchasing decisions. Buying teams are often formed to assist decision makers when a single purchase could have a significant impact on the future of a business. Selling products and services to businesses, therefore, requires an understanding of the organizational dynamics ...
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Five Common Content Marketing Mistakes

  Nearly every content marketer has experienced this frustration: You’ve planned your strategy, done all the necessary research and created interesting content, but you’re not getting results. The new leads and increased sales you expected haven’t materialized. While content marketing can be a powerful tool when done correctly, ...
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Workshop: SEO 101 – Digital News Publishing Sector

One of the important hubs for the news publishing sector in the Middle East and Gulf region is Dubai.  Actually, many of these regional offices are right here at our doorsteps in the heart of Media City. This got us thinking… Since a big part of Sandstorm’s mission is to disseminate digital knowledge, and with our relevant regional client ...
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Happy New Year – Bring on 2015!

As we bid farewell to 2014, and reflecting back on the past 12 months, I have to say, it’s been an amazing year for us, both in terms of learnings and growth. With multiple high profile regional and global client wins, exceptional work from an amazing team and unconditional support and trust in our work from some of the best clients we could ...
PPC & SMM Present

Integrate SMM & PPC To Augment Sales This Holiday Season

As the web continues to become more social, the worlds of traditional paid online advertising and “free” social media marketing are becoming increasingly more convoluted. Pay-per-click campaigns that were once results-driven and entirely self-contained are beginning to produce long-term brand improvements, while free brand-driven social ...
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Marketing Prediction for 2015: Permission Marketing

In the Gold Rush days of online marketing (about 10 years ago), permission-based marketing meant a confirmed opt-in to the email newsletter. Scammers and spammers have since ruined what could have been a great way for legitimate marketers to communicate with prospects, and even though email marketing isn’t “dead” it’s a less-preferred ...
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Meet The Sandstorm Team – Nov 16 – in Dubai

On the 16th of November, our regional senior management team will be gathering here in Dubai for our 1st annual retreat to align our growth and thought leadership strategy for 2015 and to celebrate our 1 year anniversary.
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Facebook Launches ‘Facebook Media’ – What Marketers Need to Know

Are you using Facebook to grow your business? Does your social media team post frequent updates on Facebook to engage with your target audience? Facebook has just rolled out Facebook Media, a best practices guide for business users and public figures. Are you ready for immerse yourself in the nitty-gritty details? Here’s what you need to know: – ...