Posts by Omar Kattan

good-infographic

Infographic Marketing: Concept, Design, Dissemination

What makes an infographic successful? The process of creating an infographic consists of three important parts: concept, design, and dissemination. All three components are equally important. Just think about it. The infographic will receive little attention if your story or message doesn’t connect with your target market. If the design doesn’t ...
In5 SEO 101 Omar Kattan

In5 SEO 101 Workshop Highlights – Dubai Internet City

On Tuesday, April 1st I was honoured to have been invited to run our SEO 101 workshop to a group of inspiring young entrepreneurs in Dubai’s thriving and vibrant Internet City. The event was organised by In5, an innovation hub hosted by Dubai Internet City (DIC) which aims to foster and further entrepreneurship and innovation in order to develop ...
sainsburys_vs_tesco

Backlink Profile Analysis: Sainsbury’s vs. TESCO [EP. 1]

Back when I headed up SEO at MediaCom UK, one of my clients was Sainsnbury’s. I loved working with them and helping them navigate the turbulent waters of SEO.  They were switched on and we achieved brilliant results together. A few months ago I was curious to see where they’re at today compared to their competitors.   In light of all ...
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The Four Elements of Effective Calls to Action [GUIDE]

“Send in for your free issue today”, “take advantage of our sale”, “click here to subscribe”, and “let us know what you think in the comments below!” As an integral part of so many marketing campaigns, you’ve probably already been exposed to thousands of different calls to action. As one of the ...
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Whitepaper: How to Convert Readers Into Paying Customers

We recently published a whitepaper entitled “Content Marketing – How to Convert Readers Into Paying Customers” It looks at the essentials in converting website visitors into leads and sales. In a nutshell… Content Marketing isn’t like writing sales copy or landing pages. In order to convert users into loyal subscribers and, from ...
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Our 2013 Achievements & 2014 Goals & Plans

It’s that time of year again; recapping the past 12 months’ goal achievements and highlighting some of our plans for 2014. First off, I would like to express my pride at the strides we took in 2013 (in under one year!) to get to where we are today and to express my gratitutde to an amazing team and our brilliant clients! To kick off, I’ve ...
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Five Ways to Ethically Use Cookies to Boost Xmas Revenue

With probes into Google and Facebook over their cookie-based tracking methods, ecommerce store owners are left wondering how to ethically track user patterns. Cookies have been around since the 90s. Website owners use cookies to track user patterns, recently browsed content, and basic user information. Here are some ways to ethically use cookies around ...
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Marketing With SnapChat – Challenges & Opportunities

If you’ve already heard of SnapChat, odds are you already know why advertisers have been so skeptical about how viable the platform can be for marketing purposes. And if you haven’t, it only takes a few seconds to understand their concern. Challenges Unlike other social media platforms, once a picture or video on SnapChat has been viewed, ...
Internet Usage Stats Middle East 2013

Middle East Internet Usage Stats [INFORGRAPHIC]

We love this infographic from GoGulf. It includes some pretty interesting stats on search,social and mobile usage in the MENA region. Some of its highlihghts include: Internet users = 90 Mil. Estimated to grow to 413 Mil. by 2015. Average internet penetration = 40.2% – Bahrain highest at 77% 100 Million Google searches per day 87% of users access ...
Brand Publisher Hero

Launch of Sandstorm’s Content Planning & Publishing Platform

We’re excited to announce the launch of the Brand Publisher platform (Beta version).  This was item 8 on our 2013 priorities list: “Developing the beta version of our content planning tool.” The idea to build this platform came about from our passion for content marketing and our relentless pursuit of ways to simplify and streamline ...