Tablet and Charts

How We Track Content Marketing Performance

Most businesses already understand the importance of content marketing as a way to raise brand awareness, enhance search engine visibility, establish authority and increase lead generation. However, many marketers have little to show for their efforts, and this is often due to not paying enough attention to the statistical data gathered from their digital marketing efforts. If you feel that …

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funnel on bullseye

Lead Management Automation: Right Email @ Right Time

A potential consumer, or lead, has shown interest in your product or service, and you have received an email address. How do you maximize your chances of converting the lead, and how do you automate the process to save time and money? Leads go through five clearly identifiable stages as they turn into customers or clients. First they are leads, …

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