katerina

Our trust and citation flow has improved considerably due to Sandstorm’s work on influencer and journalist outreach, this coupled with their thorough knowledge of SEO has helped improve our organic search performance in the Gulf region.  I highly recommend them.

Katerina Junova – SEO Manager, City Index
7
May
Remarketing Screens

A Beginner’s Guide to Remarketing

*+-If you have spent even a little time online, there have probably been times when you thought you were being stalked. Not by the government or the NSA, but by corporations trying to pitch you products. You enter a Google search for exercise tips, and pretty soon you are seeing banner ads for treadmills and nutritional supplements. Whether you are …

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27
Apr
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Conversion Optimization Through Google Analytics

*+-Google Analytics provides a wealth of data for those looking to optimize their conversion, whether a webmaster is interested in very basic site tweaks or a comprehensive testing process. Optimizing your conversion often requires a level of experimentation, and Google Analytics can give you insight into changes that may be beneficial, in addition to showing you exactly how these changes …

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23
Apr
meerkatperiscope

Review: Periscope vs Meerkat – The Battle for Live Streaming

*+-In a world of smart devices, the applications you use define your experience. Users are constantly on the lookout for the best app to share their reality with. In previous years, the battle has been between Facebook, Instagram, and Snapchat. However, the recent debate has become a Facebook-vs-MySpace style duel between live-streaming apps, Periscope and Meerkat. The consensus seems to …

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28
Mar
people pyramid

Leveraging Influencers to Close More Sales

*+-  Decision makers often rely on the advice of trusted associates to make important purchasing decisions. Buying teams are often formed to assist decision makers when a single purchase could have a significant impact on the future of a business. Selling products and services to businesses, therefore, requires an understanding of the organizational dynamics that can influence the purchasing decision. …

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11
Mar
stick_figures_carry_xmark_800_wht_5957

Five Common Content Marketing Mistakes

*+-Nearly every content marketer has experienced this frustration: You’ve planned your strategy, done all the necessary research and created interesting content, but you’re not getting results. The new leads and increased sales you expected haven’t materialized. While content marketing can be a powerful tool when done correctly, a few errors can sabotage your efforts. Let’s review some of the most …

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7
Feb
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Workshop: SEO 101 – Digital News Publishing Sector

*+-One of the important hubs for the news publishing sector in the Middle East and Gulf region is Dubai.  Actually, many of these regional offices are right here at our doorsteps in the heart of Media City. This got us thinking… Since a big part of Sandstorm’s mission is to disseminate digital knowledge, and with our relevant regional client experience in …

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1
Jan
Happy-New-Year-2015-Sandstorm-Digital-FZE

Happy New Year – Bring on 2015!

*+-As we bid farewell to 2014, and reflecting back on the past 12 months, I have to say, it’s been an amazing year for us, both in terms of learnings and growth. With multiple high profile regional and global client wins, exceptional work from an amazing team and unconditional support and trust in our work from some of the best …

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14
Dec
PPC & SMM Present

Integrate SMM & PPC To Augment Sales This Holiday Season

*+-As the web continues to become more social, the worlds of traditional paid online advertising and “free” social media marketing are becoming increasingly more convoluted. Pay-per-click campaigns that were once results-driven and entirely self-contained are beginning to produce long-term brand improvements, while free brand-driven social campaigns are producing remarkable direct action. It’s part of an inevitable shift – one that’s …

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6
Nov
security_door_clip_1600_clr_5519

Marketing Prediction for 2015: Permission Marketing

*+-In the Gold Rush days of online marketing (about 10 years ago), permission-based marketing meant a confirmed opt-in to the email newsletter. Scammers and spammers have since ruined what could have been a great way for legitimate marketers to communicate with prospects, and even though email marketing isn’t “dead” it’s a less-preferred way for many customers to get your messages. …

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