Posts by Omar Kattan

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Announcement: New Client Win – Souq Al Mal

I’m excited to announce our latest new client win, Souq Al Mal. Sandstorm Digital was awarded the contract to manage the SEO and content marketing activities of Souq Al Mal, the leading financial products comparison website in the Middle East. We’re proud to be associated with Souq Al Mal whose vision is to create a highly transparent ...
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TRA Workshop Presentation Slides: Social Media Marketing

Yesterday, I had the pleasure of running an eBiz Connect social media marketing workshop in Dubai. The event was organized and hosted by the Telecommunications Regulatory Authority (TRA) at their premises in Al Waheeda street. Attendance was high and I was thoroughly impressed with the Dubai Government’s ongoing initiatives to encourage ...
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My Next Social Media Strategy Speaking Engagement – TRA, June 4th

If you’re around on the 4th of June… I’ve been invited by the Dubai Telecommunications Regulatory Authority “TRA” to present on the topic of “integrating social media marketing into your current strategy”. It’s at the TRA premises in Al Waheeda , Dubai – my slot: 12:00 pm – 12:30. According to the ...
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Internal Links & SEO. Why You Should Care

At Sandstorm we take SEO very seriously, it’s the cornerstone of effective content marketing campaigns. One of the areas we cover quite extensively during the early stages of an SEO engagement is internal linking and information architecture. In fact, many of the huge quick wins we achieve for clients are directly related to improving this area ...
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Infographic Marketing: Concept, Design, Dissemination

What makes an infographic successful? The process of creating an infographic consists of three important parts: concept, design, and dissemination. All three components are equally important. Just think about it. The infographic will receive little attention if your story or message doesn’t connect with your target market. If the design doesn’t ...
In5 SEO 101 Omar Kattan

In5 SEO 101 Workshop Highlights – Dubai Internet City

On Tuesday, April 1st I was honoured to have been invited to run our SEO 101 workshop to a group of inspiring young entrepreneurs in Dubai’s thriving and vibrant Internet City. The event was organised by In5, an innovation hub hosted by Dubai Internet City (DIC) which aims to foster and further entrepreneurship and innovation in order to develop ...
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Backlink Profile Analysis: Sainsbury’s vs. TESCO [EP. 1]

Back when I headed up SEO at MediaCom UK, one of my clients was Sainsnbury’s. I loved working with them and helping them navigate the turbulent waters of SEO.  They were switched on and we achieved brilliant results together. A few months ago I was curious to see where they’re at today compared to their competitors.   In light of all ...
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The Four Elements of Effective Calls to Action [GUIDE]

“Send in for your free issue today”, “take advantage of our sale”, “click here to subscribe”, and “let us know what you think in the comments below!” As an integral part of so many marketing campaigns, you’ve probably already been exposed to thousands of different calls to action. As one of the ...
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Whitepaper: How to Convert Readers Into Paying Customers

We recently published a whitepaper entitled “Content Marketing – How to Convert Readers Into Paying Customers” It looks at the essentials in converting website visitors into leads and sales. In a nutshell… Content Marketing isn’t like writing sales copy or landing pages. In order to convert users into loyal subscribers and, from ...
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Our 2013 Achievements & 2014 Goals & Plans

It’s that time of year again; recapping the past 12 months’ goal achievements and highlighting some of our plans for 2014. First off, I would like to express my pride at the strides we took in 2013 (in under one year!) to get to where we are today and to express my gratitutde to an amazing team and our brilliant clients! To kick off, I’ve ...