As part of your organic growth strategy for content marketing, you must have prepared a well-crafted blog plan, but some errors in your blog can have adverse effects. It may even rank you down on the search page despite meeting all the essential requirements to rank as a top search result on Google.

In this episode of the DiGi Files, Rudri Mehta, Senior Copywriter, discuss 4 mistakes to avoid when creating a blog to level up your content marketing game.

Let’s look further into how you can avoid these mistakes, and increase your visibility on search.

1. Adding Resources Without Checking the Original Source

Always check the date of the original resource when using statistics or valuable information in your blog. 

For instance, if you use a stat like “90% of people in the UAE prefer using credit cards” from a source published in 2022, don’t assume it’s the latest information. 

You may find out the information needs to be updated when you check the original source, as it may have been from a survey conducted years ago. This is important because outdated information may be irrelevant to your blog’s current context.

2. Not Promoting Your Blogs on Social Media

You created an excellent blog post, but it doesn’t stop there! Don’t let your masterpiece sit idly on your website, waiting for readers to find it. 

Take the reins and share your creation with the world by promoting it on social media. With each share, your reach expands, drawing in new readers and broadening your content’s visibility. Share your work, spark conversation, and let your audience be awed by your captivating content.

3. Not Adding the Author’s Bio and Qualification

Google now considers ‘Experience’ as crucial when ranking websites. This means that when you write a blog post, Google will check if it’s based on real experiences or if the author has expertise in the relevant field. 

Thus, showcase your author’s bio and qualifications to help Google identify that your content has been written by an expert who knows what they’re talking about. 

4. Not Repurposing the Blog’s Content

You have crafted unique ideas into blog posts but forget to use them on multiple channels by repurposing the same content. Don’t let this golden opportunity die.

By repurposing your blog posts, you can amplify your reach and make a bigger impact with your content. Take a section of your post and turn it into a tweet or a social media post. Transform your key ideas into an eye-catching infographic or a downloadable guide.

This will not only promote your blog posts, but you will never be out of ideas on what to post on your social media, as you already have a goldmine!

The Bottom Line

Using your articles and blogs wisely can showcase your company’s unique voice and captivate your audience’s attention.

Don’t let common mistakes get in the way of your organic growth. It’s time to level up your content game and attract more customers than ever before.