17
Mar
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5 Landing Page Mistakes You Need to Watch Out For

Landing pages are an essential part of a website. Specifically, they are standalone pages that are made to meet a specific objective. This may revolve around converting visitors into subscribers, selling a product, or inviting visitors to sign up for a service.

Regardless of purpose, landing pages are a must have for most websites. Brands who optimize their landing pages experience a surge of conversions. Creating landing pages that work takes time and effort. To optimize your landing pages, check out these five landing page mistakes that many brands commit.

1) Barely-visible call to action

The CTA Button is the most important part of your landing page. Without it, the landing page is just any other page on your site. Your CTA drives conversions. It transforms visitors into subscribers or customers. Your CTA should stand out from your landing page. It should be visible the moment the page loads. While the landing page’s message is important, the CTA should be the first thing that your visitors look for once they finish skimming your content. Don’t make your CTA obtrusive, but it shouldn’t be hard to miss.

2) The page fails to tell a story

A landing page should be clear with its intent. It should tell a story that resonates with its visitors while at the same time properly explaining what your brand is all about. Your page’s headline should clearly communicate what your brand does. Avoid using industry-specific jargon in your landing page. You should use terms that your visitors can understand, even if they’re veterans of your industry like you. Your goal after all is to reach as many people as possible.

3) The page is too cluttered

Landing pages should be a focused experience. Avoid making your landing pages too cluttered. Don’t overload the page with more than one message and too many images. A landing page should have a single offer, two if you’re feeling risky. A good landing page is clean and organized. They are focused on getting just one thing out of your visitors. Landing pages should be free of distractions. Visitors should be able to grasp how they can benefit from your brand by just glancing at your landing page.

4) Page takes forever to load

People’s attention spans are short on the internet. Your landing page should be able to capture people’s interest in a heartbeat. It doesn’t matter how much attention you put into designing your landing page, if it doesn’t load in under five seconds, your visitors are going to skip it. Make sure that your landing is optimized. Clean up your code and avoid using high-resolution images unless necessary. If you’re still experiencing slow loading times, consider changing hosts.

5) Wrong color for the CTA Button

Psychology points out that certain colors work best for triggering certain emotions from people. In the case of a CTA, the color of the button is very important. Not only does the CTA Button have to stand out from the rest of the page, it should also trigger the interest of your visitors. Getting the right color for your CTA Button takes time to get right.

Blue reflects professionalism and is often used by finance and tech companies. Green represents budget-friendly purchases. Red inspires fashion. Figuring out what the best color for your brand depends on your niche and approach toward your audience.

In Summary

Landing page design takes time to figure out. A proper landing page provides benefits to your brand that other marketing approaches can’t offer. Study your landing pages. Find out what works and what doesn’t. Endeavour to always update them, taking cues from other people in your niche. Keep your landing pages short and to the point as well as being properly designed and pleasing to the eyes.

About Tewfic Kattan
Tewfic is managing partner and head of Paid Channels at Sandstorm. His 15+ years experience spans both traditional and digital marketing with specialism in PPC, Analytics and E-commerce Conversion Rate Optimization (CRO) working with some of the region's largest brands including Aramex and DAMAC.
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