Yoast SEO

Yoast vs. All-In-One: 8 Reasons Why Yoast Wins the SEO Plugin War

If you run a WordPress website, you probably use either Yoast or All-in-One SEO plugins. Both of these applications are popular plugins used on WordPress sites to automate SEO scripting and to give users a full package of SEO components made to optimize a website for search engines. Yoast and All-in-One (AIO) have a dedicated fan base, but AIO is slowly slipping in the competition for best SEO plugin. If you run WordPress, here is why you should choose Yoast over AIO.

Better Control of Indexed Pages

One issue WordPress bloggers have with WordPress’ structure is duplicate content pages. Your posts will show up on the home page, the category pages, any archive pages and its own dedicated page. That’s four copies of the same post. SEO experts generally advise that you should “noindex” category and archive pages. When you use the noindex property, it tells search engines to remove a particular page from the index. Removed pages don’t count against you as duplicate content. Yoast has a setting that lets you noindex category and tag pages, which add up to significant duplicate content after you blog for several months.

Individual Canonical Tag Settings

Most SEO plugins let you create a global canonical tag on all your pages, but what happens when you need to set a different canonical for an individual page? The canonical meta tag tells search engines that the content is related to another web page on the Internet, and the bot should use the canonical version instead of the local page. In some cases, you want to keep the duplicate content instead of deleting it, but you want to associate the content with another page. You can set a canonical meta tag to point to another page on your site or an external site. Yoast lets you set individual canonical tags and global canonical settings, but AIO does not.

Breadcrumb Settings

Breadcrumbs are those links at the top of your pages that tell users where they are located in your website structure. The user can click these category breadcrumbs to then move back a step or find other content. Breadcrumbs are not only good for users, but they are also beneficial for bots to find pages on your site. Breadcrumbs also help Google establish site links, which are those page links that show up under the main domain name when your brand is searched. Yoast lets you set breadcrumb settings such as a unique separator, a prefix for each tag and the anchor text for your home page.

Implement 301 Redirects

When you redesign your site or move to a new domain, you must implement a 301 redirect from old pages to new pages. This setup tells search engines and users where to find your new URLs and content. Both Yoast and AIO let you set global 301 settings, but Yoast lets you set individual 301 redirects, which helps you better manage your move.

More Custom Page Title Variables

SEO friendly URLs have keywords and titles in the page names. Instead of having page names such as “post?id=35,” your site has URLs with names such as “mypost-i-love-seo.htm.” Both AIO and Yoast have the ability to set SEO friendly URLs, but Yoast has more options and variables you can use. More variables make it easier to customize your URLs regardless of design or topics.

Better Control of Infographic Images

Your image URLs, names and titles should be SEO friendly. AIO does not give you much control over image properties. Yoast lets you set a snippet, SEO title, meta description and focus keywords.

Social Media Integration

Social media is important for any online marketing. Yoast gives you more control of social media settings. You can add multiple administrators for your Facebook pages, let Facebook know if you run a blog or a website, add Twitter cards to your site and include a Google +1 button.

Google Authorship

Google recently announced that the search engine would no longer show author profile images in search, but that doesn’t mean authorship isn’t useful. It’s still rumored that Google uses authorship to detect original author and to build trust with websites. Yoast makes Google authorship setup easier, and you can even disable it if you no longer want to work with the code snippets.

These eight reasons don’t include the major security flaw found a few months ago in the AIO code. There is still a chance that Yoast could have security issues, but the security flaw also adds negative points to AIO’s total. AIO is still useful, but Yoast gives more powerful features for end users. Some SEO experts say that Yoast is better for a more experienced blogger, which you will eventually become as you learn SEO and build your blog’s readership.

About Ahmed Ibrahim
Ahmed is Managing Partner and Chief Operations Officer at Sandstorm Digital FZE. Ahmed manages the day to day operations of the agency out of our office in Cairo, Egypt.  Ahmed's experience includes 10 years of online marketing and advertising, focusing on Arabic SEO, CRO, SEM and Social Media.

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