Infographic Marketing: Concept, Design, Dissemination


What makes an infographic successful? The process of creating an infographic consists of three important parts: concept, design, and dissemination. All three components are equally important.

Just think about it. The infographic will receive little attention if your story or message doesn’t connect with your target market. If the design doesn’t work, your story won’t be presented in the right way. And if the promotion isn’t done correctly, no one will get to see your creation. Concept, design, and dissemination needs to be flawlessly aligned. But how do you manage that? Here are seven tips for more streamlined infographics with a further reach.


Few people are sitting around, waiting for you to tell them about your business or products. So make sure that you have an exciting story to tell them! Your starting point should be a key message that you want to bring across, and from there you will develop your concept. There are different routes you could take, but whichever direction you choose to go in, the story has to have value for your target audience.


A stylish infographic adheres to a number of factors. It should be visually attractive, logical, and easy to digest. The ideal infographic shows at a glance what the message entails. This way audiences can choose whether they want to have a closer look or not.


Avoid using too many different font types and colors. Instead, stick to one particular style. Don’t fall into the trap of trying to cram a large amount of information into a small space. If you have a surplus of information, you could always use it for a second infographic. Keep the flow of information between the different parts of the infographic logical. Avoid making huge jumps in thoughts or ideas.


Infographics come in all shapes and sizes, but be warned that anything over 5000 pixels in length isn’t popular with audiences. Readers are much more likely to give up reading when an infographic goes past this length. Choose your dimensions according to what will look good on your blog or web page.


Many infographics make good use of statistics. When using statistics in your infographics, make sure that the data is up to date, reliable, verifiable, and that it backs up your message. Don’t add statistics for the sake of it. If the data doesn’t add something important to your story, leave it out.


To elaborate on the previous point, it is important to supply proper references for any data used in statistics. This simple action adds a lot of credibility to the information you are presenting. Adding sources to your infographic also adds value to your message.


This might just be the most important factor of a successful infographic. An infographic that lacks shareability won’t attract a large audience. The best way to share an infographic is to include it in a blog post. You could also use your business contacts, and ask a few influential people if they would share it with their contacts. Of course, you should also use your social network accounts to their full potential. A much-shared infographic is good promotion for your business, and it will drive plenty of traffic to your main site, as long as you don’t forget to include a link!

Paying attention to concept, design, and dissemination as separate components is important. Each has to be strong in its own right. But making sure that they fit together seamlessly is essential if you want to drive traffic to your website with your infographic.

Featured Image Source: edudemic.com

About Omar Kattan
Omar is MD & Chief Strategy Officer at Sandstorm Digital. His experience includes 10 years in traditional marketing and advertising in the Middle East and a further 10 years at two of the largest media agencies in the UK. Follow Omar on Twitter for updates on the latest in digital, branding, advertising and marketing.

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