5
Jan
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Whitepaper: How to Convert Readers Into Paying Customers

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We recently published a whitepaper entitled “Content Marketing – How to Convert Readers Into Paying Customers”

It looks at the essentials in converting website visitors into leads and sales.

In a nutshell…

Content Marketing isn’t like writing sales copy or landing pages.

In order to convert users into loyal subscribers and, from there, into paying customers you have to address the following:

  • Craft a Magnetic Headline
  • Lead Them in With an Interesting Story
  • Touch Their Pain Points
  • Offer Solutions
  • Conclude With a Strong Call to Action

Download the free whitepaper now (need to sign up to the email list first).

Download Whitepaper

About Omar Kattan
Omar is MD & Chief Strategy Officer at Sandstorm Digital. His experience includes 10 years in traditional marketing and advertising in the Middle East and a further 10 years at two of the largest media agencies in the UK. Follow Omar on Twitter for updates on the latest in digital, branding, advertising and marketing.
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