1. Basic Login Information
2. Commonly Browsed Product
Keeping track of user patterns is a skill that most ecommerce site owners need. Tracking commonly browsed product helps you sell more popular products. You can then place those products on the front page of the site to drive more sales. Some website owners also store the information in the database, but this does not target specific customers. Using cookies, you can identify the products that interest a specific customer.
3. Link-Clicking Habits
Store owners interested in maximizing web real estate keep track of links commonly clicked on the site. Tracking clicked links helps you determine the best location for each link on the page. You don’t want visitors to get lost on a site, and you want them to easily find product. By tracking links, you can offer a way to customize a site’s layout relative to user engagement.
4. Targeting Geo-Location
Globalized sites usually have a sub-domain or sub-directory for each country they service. It’s convenient to forward users to the right page after they’ve verified their location. For instance, the home page asks for the user to click a country, and a cookie keeps track of the user’s choice. The next time the user accesses the website, you can redirect them to the right country automatically.
5. Affiliate Cookies
For several years, cookies have been used to track affiliate sales. If an affiliate sends a potential customer to your site, a cookie makes sure the affiliate gets credit for that sale. Affiliate cookies ensure an affiliate gets credit for a sale in case the user leaves the page and comes back from a different affiliate link. The first affiliate to send the user to the page should get the credit. If the user converts to a customer, the cookie logs the affiliate sale.
Over to you…