New Logo New Focus: The Content Marketing Agency

Purchase FunnelWe’re now “The Content Marketing Agency”, and we have a new addition to our logo; the funnel (also a makeshift sandstorm?).

The choice of the funnel is deliberate. It’s the core foundation of all content marketing campaigns.

The idea being: to engage and drive consumers down through the various stages of the funnel (awareness, consideration, preference, action) to the point of inducing a specific action such as a purchase, trial, sign-up. etc.

Content marketing, if done well, accomplishes this very well. We do this very well.

Why Green? We love the colour!  It’s also associated with strength (of our campaigns) and wealth (what we deliver to our clients).

About the The Sandstorm Digital Re-Focus

First of all I need to clarify that this is not really a full re-focus, more of a slight pivot. “New Age Brand Communication” has always been about Content Marketing;  it’s one and the same.  At least, for us it is.

We will continue to do what we do best; namely help brands connect with, engage and empower a new age consumer whose attention span is now divided across a plethora of  media channels (on and offline), screens and platforms.  This is also known as the long tail of media consumption.

The re-focus will allow us to re-define our content marketing offering, via the various specialist areas we already offer including web/app design & development, SEO, SMO, CRO, Social, Mobile, etc.

Our core content marketing proposition will be framed by these 6 core pillars:

  1. Audience Research & Online Media Planning (Owned, Earned & Paid)
  2. Brand Story Delivery: Content Strategy & Editorial Calendar
  3. Content Creation & Optimisation
  4. Content Delivery Platform Development (Creation, Aggregation & Curation)
  5. Online Media Buying (Display, Search & Social)
  6. Data Strategy & Digital Campaign Management (Analytics, CRO & ROI reporting)

Much more on the above soon,  in the meantime…

Our brand new logo!  We hope you like it.

Sandstorm Logo Full

 

and in Arabic…

Sandstorm Digital Logo (AR) Full

 

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Omar is Chief Strategy Officer at Sandstorm Digital. His experience includes 10 years in traditional marketing and advertising in the Middle East and a further 10 years at two of the largest media agencies in the UK. Follow Omar on Twitter for updates on the latest in digital, branding, advertising and marketing.

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