12 Indispensable Marketing Insight Tools From Google


I’ve been marketing brands online for over a decade now and one thing that’s always remained consistent is Google’s relentlessness in developing state of the art tools that help marketers make sense out of the barrage of  consumer insight data available.

Here are a few of the the tools we use…

1. Databoard for Research Insights

Need some stats for a presentation? You shouldn’t have to go data mining. Google’s created this interactive tool to help you quickly find what you need from Google’s vast archives of industry-leading research. It’ll even help you tell a story from the stats,…


2. The Customer Journey to Online Purchase

These days, the customer journey has grown more complex. Before making an online purchase decision, a customer may engage with your brand through many different media channels over several days. This tool helps you explore and understand the customer…


3. Display Benchmarks Tool

Explore display trends across regions, verticals, and ad formats

Want to understand how your display campaigns compare to those across the rest of the ad industry? Or how different ad formats and sizes perform compared to each other? This tool lets you pull up-to-date industry benchmarks such as click-through rate…


4. Real-Time Insights Finder

You can tell a lot by the way people search. This online demo will give you a glimpse into how Google’s  tools can help grow your brand by measuring audiences’ attitudes, perceptions and online activity.


5. Brand Impressions

Every brand has a story—and Google can help you see it. This tool tracks pictures, words and actions to show you what brands are doing now and what they’ve done over time.


6. The Full Value of Mobile Calculator

The Full Value of Mobile Calculator provides a simple tool and benchmarks to help you estimate the value that mobile drives for your business through calls, apps, in-store, mobile site and cross-device. In about 30 minutes, you can follow the step-by…


7. Mobile Planet Tool

The smartphone revolution has touched every corner of the world, and that in turn is changing how any digital marketer does business. Head for your next presentation armed with custom-tailored facts about the global mobile consumer.


8. Google Trends

Are searches for your brand increasing over time? Are consumers searching for you or your competitor? Learn about your brand (or anything you may be interested in!) with this tool.


9. Mobile Ads Showcase App

Showcase your creativity.

The Mobile Ads Showcase App lets you demonstrate Google’s mobile ad formats, from simple text ads to interactive mobile rich media. Discover and learn possibilities of mobile HTML5 ads by interacting with industry-leading examples in the Gallery.


10. Consumer Barometer

What role do online sources play in a person’s journey from consideration to actual purchase? Google’s interactive tool, the Consumer Barometer, helps quantify the role online media plays in consumers purchase decisions. The tool includes data from 3…


11. Google Consumer Surveys

Google Consumer Surveys is a fast, affordable, and accurate market research tool that helps you make informed business decisions by asking internet users survey questions. Users complete survey questions in order to access high-quality content around…


12. Google Adwords Keyword Planning Tool

This is Google’s first and probably the most valuable tool in their stable.  Google’s keyword planner has gone through many iterations but has always maintained its credibility as an indispensable insights tool for marketers worldwide.

Plug in a seed keyword list and let Google do the rest…


Over to you

What tools do you use for your marketing insights?  Share below…

About Omar Kattan
Omar is MD & Chief Strategy Officer at Sandstorm Digital. His experience includes 10 years in traditional marketing and advertising in the Middle East and a further 10 years at two of the largest media agencies in the UK. Follow Omar on Twitter for updates on the latest in digital, branding, advertising and marketing.

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