Pre-screening MMA’s Mobile Advertising Awards #Smarties


I’m honored and privileged to have been chosen as one of the global pre-screeners for this year’s mobile advertising awards (MMA Smarties).

We’ve not yet been officially briefed on the pre-screening process but here is what I would be looking for when evaluating the entries.

Besides the actual presentation and clarity of the big idea,  I’ll be looking for the following in a mobile campaign entry:

  • It needs to be different and to stand out from the crowd.
  • It needs to be simple.
  • There needs to be evidence that it is integrated within a wider brand communication strategy.
  • It has to be relevant to the brand and environment.
  • It needs to be true to the brand’s values.
  • It needs to make the most out of mobile’s inherent features and capabilities.
  • It needs to show evidence of roi (return on investment).

Will you be entering your campaign?  Better hurry! Final deadline for submission is the 19th of July.

Good luck to all!

About Omar Kattan
Omar is MD & Chief Strategy Officer at Sandstorm Digital. His experience includes 10 years in traditional marketing and advertising in the Middle East and a further 10 years at two of the largest media agencies in the UK. Follow Omar on Twitter for updates on the latest in digital, branding, advertising and marketing.

Contact Us