SearchMetrics’ 2013 SEO Ranking Factors [INFOGRAPHIC]

SearchMetrics recently published a very thorough and insightful SEO ranking factors study for 2013.

They also created a useful infographic summarizing their ranking correlation study found below.

Key findings:

  • Exact mach domains and keyword stuffed links no longer work as effectively as they one did (surprised?)
  • Due to very strong social signals, brands do better than other more optimised websites.
  • Social signals are as important as ever to ranking.
  • Quality content remains very important.
  • Quantity and quality of backlinks remains a top priority.
  • Basic on-page optimisation techniques are still a must.

The full details of the study can be found and downloaded here.

About Omar Kattan
Omar is MD & Chief Strategy Officer at Sandstorm Digital. His experience includes 10 years in traditional marketing and advertising in the Middle East and a further 10 years at two of the largest media agencies in the UK. Follow Omar on Twitter for updates on the latest in digital, branding, advertising and marketing.

Contact Us