11
Jun
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Social Media Usage in the Middle East [INFOGRAPHIC]

We came across this infographic from Go-Gulf.com (via Arabian Gazette) and wanted to share it with you. It’s about the demographics and use of social media in the Middle East.  We can’t vouch for the stats, but  sources are found at the bottom.

The most striking statistic:  88% of the Middle East population uses social media on a daily basis.

Another useful stat for western brands adopting a Middle East social media strategy; language usage on Social media platforms is more or less split evenly between English and Arabic.

More…

About Omar Kattan
Omar is MD & Chief Strategy Officer at Sandstorm Digital. His experience includes 10 years in traditional marketing and advertising in the Middle East and a further 10 years at two of the largest media agencies in the UK. Follow Omar on Twitter for updates on the latest in digital, branding, advertising and marketing.
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